Facebook Ads Expert (Assess, Strategise, Implement & Manage)
Last active: 1 day ago
Revelling in the best conversion rate I've had so far: 71.24% in a lead generation campaign that I launched on Facebook for my client 2 days ago (14Oct2014)!. I've increased the budget and I'm excited to see where this is going to take us :-)
Update 31Oct2014: It's still holding between 69-70% conversion rate, tweaked the targeting, hiked the budget and keeping fingers crossed!
Update 27Jan2015: Crossed a whopping 20,000 conversions in 3 months! Conversion Rate steady at around 50%.
Update 3March2015: 25,000 leads in 18 weeks & counting! Conversion Rate holding around 50% with constant tweaks to audience, budget, ad copy, etc.
30March2015: I seem to have also hit the perfect balance for another client's lead generation campaign that gave us a CTR of 24.67% for just $27.63 (Cost per click: $0.02 - 1724 clicks in just 3 days).
Although I have to admit that I haven't seen anything remotely close to this conversion rate, I strongly believe that of all internet marketing efforts, Facebook Advertising truly offers value for your money but only if your advertising campaigns are managed well. That's where I come in.
So, if you are sitting on the fence about FB advertising as you just don't have the time or the right people to take the learning curve, you should seriously consider hiring me to get your targeted advertising off the ground. If you've already tasted how good FB advertising can be for your business, you should hire me to keep it flying high. Or if you are on the verge of giving up as you are just not able to figure out FB's idiosyncrasies, you could let me have a look at your ad campaigns and your landing pages to see if there's something you haven't tried yet.
I have been managing Facebook advertising for clients since May 2013 and find it very rewarding both for my clients and for me! I have tried and tested several ads and campaigns and have created reporting systems that make some sense of Facebook's confusing reports. I've attended several webinars by experts and brainstormed a few. I maintain a close eye on ad/campaign performance and create new ads or edit existing ads according to audience reactions.
I'm really good at creating landing pages that convert. I use Unbounce and LeadPages. I work well with design and development teams. I keep my finger on the pulse of what's happening so I'm usually full of new ideas on how to make campaigns better and laser focused on conversions.
I have more than 20 years experience in managing projects, organising and simplifying complicated processes, creating appropriate documentation to capture important data, hiring staff, writing and editing content, transcribing audio clips, creating presentations, web research, etc.
I worked as a personal assistant to top management in 4 different organisations (Calcutta Jute Industries, Growmore Business Associates, Maranatha Charitable Organisation, Willingdon Hospital) over a period of ten years (1988 to 1998) which included extensive administrative work involving independent decision-making and business correspondence.
I also ran a small business for 12 years (1996 to 2008). I simultaneously worked in the field of clinical research as a freelance clinical trials coordinator in several hospitals in Chennai, India, which involved considerable documentation, data entry and compilation, independent correspondence, etc. Both these fields involved extensive data entry and database management.
I have since headed a clinical research site management organisation, Merit Medical and Allied Sciences Pvt. Ltd. in Chennai as the CEO from 2007 to 2009. As it was a start up, I did everything that is required to set up the organisation from finding the right location, hiring the right staff, interacting with clients, putting together business proposals to setting up processes and documentation.
In January 2010, I broke a leg in a road accident and this kept me confined to bed for a few months when I discovered working online through oDesk. There has been no turning back since then. It has been an awesome experience the last five years, working with clients from all over the world and I wouldn't exchange this for anything else!