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Post your search engine marketing project on Upwork, the world’s largest online workplace, and hire experienced SEM consultants and online marketers. These talented freelancers have professional experience with pay per click advertising and can manage your CPM and PPC campaigns, configure your AdWords account, and provide you with detailed web analytics reports on your PPC ads, including your return on investment and conversions. They also have in-depth knowledge of search engine optimization (SEO) techniques and concepts, and can help you with your website on-page and off-page optimization, from URL structure and content optimization to sitemap creation and link building.

Search engine marketing or SEM is the process of gaining and increasing website traffic. It includes not only SEO but also CPM (cost per impression) and PPC (pay per click or cost per click) advertising, to increase visibility through both organic results and paid search results respectively. On Upwork, companies hire experienced SEM consultants and SEO experts to manage their SEO and PPC campaigns and provide them with professional search engine optimization and Internet marketing services.

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Search engine marketing (SEM) Job Cost Overview

Typical total cost of Upwork Search engine marketing (SEM) projects based on completed and fixed-price jobs.

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On average, 230 Search engine marketing (SEM) projects are completed every quarter on Upwork.


Time to Complete Upwork Search engine marketing (SEM) Jobs

Time needed to complete a Search engine marketing (SEM) project on Upwork.

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Search engine marketing (SEM) Upwork freelancers typically receive a client rating of 4.59.

Last updated: October 1, 2015
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Andrew K.

Andrew K.

SEO Expert, Content Strategist, and Marketing Automation Specialist

United States - Tests: 2 - Portfolio: 2

Current: Sr. Director Digital Marketing & Web Analytics for Sandals Resorts International Freelance: Available on weeks, have resources to direct strategy, project manage, perform web seo audits, and create actionable strategies. Please view my linkedIn for resume. Specialties include: eCommerce development, SEO/SEM, web development, internet marketing Addicted to: Google Analytics, Wordpress, Woocommerce, Keyword rankings & SEO Tools Play with: Raven tools, MOZ, Magento, Omniture, Photoshop, PHP, javascript, SQL, crazyegg, kissmetrics, and raven tools One word people use to describe me often? Enthusiastic. * Passionate, ambitious, creative , analytical, persistent and perpetually curious * Ability to aggregate the surplus of information to create custom effluent web marketing strategy * Demonstrate internet marketing organizational skills while executing multiple initiatives * A catalyst to positive team environment and an intuitive nature to derive hidden potential * Successful in collaborative internet marketing efforts with difficult clients and team members * Experienced in organizing and addressing high profile customer/client complaints and requests * Skilled ability to manage a diversified client base specializing in SEO and SEM, and Social Media * A team player experienced in balancing personal, team, and company/client priorities * Thrive in fast paced, dynamic environments where timing and transparency is crucial to success * Personable, excitable, influential, insightful and professional in both appearance and manner Additional Specialties: Social Media Strategy • Communication • Innovation • Software Solutions • Online Sales Management • Magento • Interpersonal Skills • Social Networking • Wordpress • HTML • PHP with SEO Application • (CMS) Development for SEO purpose • Project Management and outsourcing • Software design • API integration • eCommerce migration What do I enjoy least? Negative environments drain my energy levels. I love what I do, and will always remain positive! What do I enjoy most? Outsmarting competitors and staying one step ahead through creative marketing strategy.

$40.00 /hr
42 hours

Toma Sultana

Toma Sultana

SEO Expert

Bangladesh - Tests: 4 - Portfolio: 1

Search engine optimization is one of the hottest trends in market websites for boosting their popularity and rankings on the internet. Keywords help to enable websites to attract potential customers. The competition for search engine rankings is very fierce so websites must be aggressive in their marketing efforts. This article can help you to understand the techniques used by many marketers today. One of the most effective ways to optimize your website is to put your keywords in the title tag. Search engines crawl over around 60 to 70 characters of the title, so it is important to keep your title short and your keywords relevant. The search engine will match the title keywords to the actual content of your page, so relevancy is very important. Take your keywords and research all the different variations and misspellings of them and include them in the meta-tag section of your webpage. The keywords in your metatags will help search engines match your website with relevant searches. For example, if the website is about rabbits, you could use rabbit, rabit, rabbits and rabbitt. Even saved images and video files on your server can present an opportunity to increase in the rankings, so be sure that you're always saving files with keywords. For example: If you have an image on your site dealing with weight loss, like a before-and-after photo, make sure you include a relevant keyword in the title when you save the image. To reach the top of the search engine results page, your site needs to offer regular, fresh content. One good way to keep a stream of new content is by including a blog on your site. This will show the search engines that your site is active, and if your blog is interesting, it will naturally bring in more human traffic. When optimizing your website, be sure to optimize your description meta tag as well. Some experts believe that keyword meta tags are nearly worthless today, as search engines no longer use them, but that descriptions will usually show up under your page title on the results page, and they are also involved in the indexing process. Try to frequently include different types of offers or sales on your website. Not only will sales optimize your search criteria, but it will keep visitors on your site longer, as most people are psychologically drawn to a deal. This can improve your overall profit and success during the course of the year. To keep search engines from ignoring your site, only use original content. Copying and pasting product descriptions from your merchant's site may save you time, but it will also lower your site's page ranking. To assure your page rank remains high, take the time to write your own content. If you don't have time to write, hire a copywriter to create original content for you. URL extensions are like differently shaped light bulbs. They all light up a room. In other words, using .html, .htm, or .php will not change how a search engine views your website. You can use whichever extension you choose. There is no distinction, and it has no impact on your ratings. Take advantage of free code validation programs on the web. You do not want your site to be coded incorrectly, but paying to have it checked could be expensive. Luckily, there are several coding sites available free of charge, to ensure that your website will appear exactly how you want it to, every time. If you want your site to be on the top of the search results when someone searches for your topic, you are going to have to create a site that is truly great. If you do not have a great site, no tactic is going to bring you to the top. Make sure that your URLs are SEO user friendly. If your site has a name that people may search for, then your site will instantly become more visible. This is a fairly easy step that can bring your website to a whole new level of visibility and popularity. As discussed earlier in the article, one of the hottest trends in the competitive world wide web market, is the use of keywords, in regards to search engines. Traditional advertising methods do not work for the internet. By understanding how this works and what it means to you, you can stay competitive in the internet business arena.

$3.00 /hr
5,516 hours

Aanchal Rana

Aanchal Rana

SMO/SEO/ Internet Marketing Expert/Content Writer/ Blogger

India - Tests: 5

A Warm Smile and Big Hello to You :) If you are reading this, I'm sure you're looking for deets on who I am, how I work and whether or not I can do justice to your job. Here's a quick introduction! Possessing an experience of half a decade as a Web Content Writer and Internet Marketing Specialist, I have an good knowledge of creating unique content, offering excellent SEO services and more. Areas of My Expertise are: Offering Effective and Quick Search Engine Results. Writing Engaging, Unique & Stimulating Web Content (Articles, Blogs, Press Releases, Product Description; You name it and I will write it!) SMO, SEM, & Link-Building Knowledge of WordPress, Shopify and Big Commerce Adds to the List More to these, I'm driven towards achieving deadline and working in under pressure does not stress me out. I'm a keen observer and conducting a thorough research before taking up any project is something I believe improves my productive. You can know more about me and what I can help you with. Just drop in a word and I'll reach you back in a jiffy.

$4.44 /hr
72 hours

Omar Mora Bacho

Omar Mora Bacho

Digital Strategist

Canada - Tests: 4

• Brand strategies, market and consumer research. • Emphasis on Digital Marketing Strategies. • Focus on results. • Proactive and positive attitude. • Capable of working under pressure. • Detail oriented and constantly focused on delivering excellent results. • Great consideration of user experience. • Analysis, interpretation and optimization based on data from various digital channels. • I like to be a part of planning, creation and implementation of campaigns. • Seeking to create effective and creative brand communication. • Deep interest in digital trends, new marketing tools, insights and best practices.

$27.78 /hr
21 hours

Upinder S.

Upinder S.

PHP-cum-SEO Specialist

India - Tests: 14 - Portfolio: 2

Thanks for visiting my profile! Experience in creating compelling & cutting edge websites which includes PHP / MySQL / Javascript websites development. Also expert in SEO, SMM, SMO & PPC and will take care of your marketing needs result orientated approach. Have also worked on Web Designing of some projects from scratch. I have been in Internet Marketing and Web development from past 4 years. Have done numerous projects mostly U.S. based projects. Have good working knowledge in CMS based sites like Wordpess, Magento. Expert in improving website's on-page. In my tenure with previous companies, I have worked on tools like Google Keyword Planner, Moz, CMS tools, Google Webmaster Tools, Google Analytics for tacking and increase traffic to our sites. Have a good command core PHP coding. It's important to me to build long term relationships with clients, so I'm primarily looking for long term projects. I look forward to hearing from you!

$3.33 /hr
111 hours

Szabo Alexandra

Szabo Alexandra

Website Conversion Marketer - AdWords & Facebook Specialist

Romania - Tests: 4

I have been an Adwords Account Manager and a Website Conversion marketer for over 2 years, managing approximately $120 K in adwords spend so far, and done several conversion optimization projects, where I coordinated the marketing efforts to increase website conversion. I strongly believe that there is no great and successful paid advertising campaign without a well converting website. Even if you make a top notch campaign(adwords or facebook) blow your budget surprisingly fast without any ROI, if you don't take in consideration the principles of online conversion(including SEO) & the UX Design. Here I am to help you with all this. Firstly I make a short audit of your website. This can be a very good opportunity for you to make an impression about my skills. This audit has a fixed budget, depending on your needs - a website audit, an adwords or facebook audit. After that, we can establish the terms of what are your needs and what can we achieve through a collaboration. I have taken my Google Analytics Individual Qualification in 2013. I can help you with: - Understanding why isn't your website, Facebook or AdWords campaigns converting - Creating a website improvement strategy to increase conversions - Configuring Adwords and Facebook campaigns with advanced editors(AdWords Editor& Power Editor) - Optimizing Adwords and Facebook campaigns I've taken the Upwork AdWords test and I am in the top 20% from this platform. I hope we'll have a great collaboration! You can contact me via skype and Google Hangout.

$15.00 /hr
83 hours

azhar khan

azhar khan

Google Adwords Analytics Certified -Double Click PPC ROI Expert

India - Tests: 1 - Portfolio: 3

I am a Google Google AdWords & Google Analytics Certified Professional;idtf=117859148573776388540; . I have 6+ years experience with Google AdWords, ~3 years experience with Yahoo! Search Marketing and MS adCenter and two years experience over the double click and dynamic allocation. I have handled various clients, ranging from $900 - $55,000 monthly budget, and spent privately more than $120k as an affiliate. Overall I've managed more than $2.8M in AdWords spendings. I am expert at: - Double Click for Publisher Management - Adwords Campaign Management - Bing/Yahoo Campaign Management - Keyword research and optimizations - Creation and expansion of ads - Improving low performance keywords and ads - Optimization and expansion of ad groups and keywords - Ad & conversion tracking - Quality Score Improvement - Cost Per Acquisition Optimizations - A/B Testing & Experiments - Suggestions on Landing Page Optimizations - Weekly/Monthly Performance Reports.

$8.00 /hr
104 hours

Satnam K.

Satnam K.

SEO | SMO | SEM | SMO | Digital Marketing Expert | Content Writer

India - Tests: 8 - Portfolio: 3

I am specialized in (SMM) Social Media Marketing, SEO, SMO, Content Writing and having 5+ years of experience in this field. I am completely specialist in all kinds of social media platforms like Facebook, Twitter, StumbleUpon, MySpace, Google-Plus, LinkedIn, YouTube etc. I know how to use these media's to promote your business and for awareness of your business with quality work and better results & Sales that will definitely increase the traffic to your business. Instead of this I have complete experience to interact with people through Groups & Communities by making a great conservation with them. Specialization in Google Penguin and Panda recovery Consultancy with on-site analysis, research, and through check up, I can provide an effective strategy to partially or fully recover from Google's Penguin/Panda updates. I also have knowledge in SEO (Search engine Optimization) that helps to get more traffic & leads to your website and make them number 1 on various search Engines like Google, Bing etc. I know all strategies that how I can promote your business and make it number 1 on all these Search engines. During SEO firstly I prefer Website analysis and Keyword Analysis that are the main things according to me. I have complete knowledge about On-page Tasks and the things are required for it like HTML, CSS, JavaScript etc. So I will provide you the complete package for your website. I assure you that you don't have to hire more person for you project. Here you will get will get complete & Quality work. I will perform all the tasks that you will require for your Business experience and provide you the best results according to your requirements. If you want to know more let me know I will provide you the complete details accordingly.

$30.00 /hr
49 hours

Jorge Wee

Jorge Wee

Search Engine Optimization Representative


For the past 3 yeas of experienced in Search Engine Optimization I gain more knowledge to specialized in delivering quality service with respect for strict deadlines and high expectation. I am equipped with with a dedicated home office complete with a computer, copier/scanner/fax, and color printer. I provide creative and detailed administrative, writing, proofreading and editing services. I excel at working under tight deadlines with strict expectations. I posses the self discipline and time management skills necessary to have served as virtual assistant issues. I have extensive experience in marketing, the health care field, advertising, real state and small business management.

$4.00 /hr
0 hours

Omar Faroque

Omar Faroque

SEO, SEM, SMM, Video Marketing, E-mail Marketing, HTML, CSS experts.

Bangladesh - Tests: 6

Website Content , Article and Blog writer with SEO , SEM, SMM & Data entry/PDF Converter & Financial Plan and Business Plan Expert. I'm an efficient and hardworking person who can manage multiple tasks at the same time. Searching a challenging and demanding job whereby my skills may be used and developed in it's best to achieve the targets. I am fast and accurate in data entry , I am flexible & detail oriented. I also have experience in using Microsoft Word, MS Excel, MS Access database, Google spreadsheet. I am also a professional web site content , Article and blog writer and SEO, SEM, SMM, Data entry Expert. Having more than 16 years of Practical working experience Financial Sector & strong theoretical knowledge in the field of "Accounting, Finance & Management." I am a Cost and Management Accountant student and passed one level out of five . In addition, I have completed Bachelor and Master in Accounting. My areas of expertise are (but not limited to): *Budgeting & Forecasting, *Financial Planning, *Proforma Financial Statement, *Financial Reporting, *Business Plan *Financial Statement Preparation *Consolidated Financial Statement *Financial Planning & Forecasting *Accounting *Book-keeping *Business & Financial Performance Evaluation *Financial Analysis *Capital Budgeting *Business Valuation *Free Cash Flow Analysis *Microsoft Excel Model *Market Research and Statistical Analysis *Ratio Analysis (Profitability, Competitiveness, Management Efficiency, Liquidity, Solvency, Capital Structure, Return to Investor) and you can find out the above mentioned efficiency from my profile in experience section. My main Objectives is to satisfy clients by accomplishing the task which will bring "Value For Money" to them and I have the ability to work under time constraints. A simple solution for small and medium size company for any types of Accounting and Finance related problems.

$3.00 /hr
0 hours