Mobile/Digital Entertainment Executive, Marketing Expert
Last active: 08/27/2013
I am an experienced mobile/digital entertainment executive who has prided himself on delivering amazing results on consumer facing products. I have excelled in marketing operations delivering process improvements that drove key performance indicators. Through careful research and analysis, my decisions have driven long and short-term planning, problem solving, team building and cost reduction. My experience in marketing ranges from traditional avenues in print and media through new media initiatives as well. I have created and overseen marketing strategies that used print, direct mail, email, MMS, SEO, SEM, display advertising and application marketing. working closely with MarCom teams, I was responsible for ensuring proper brand positioning. Product launches were also an essential tool to driving revenue growth from a user base with consistent growth.
Additionally, I deliver results in business development. Through collaborative negotiations I have delivered cost reduction, margin improvement, and content acquisition. My account management skills have been developed through this knowledge as well. I have always ensured a key open line of communication was open for all partner concerns.