Babar Zafar Malik
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Babar Zafar Malik

Marketing | Business Development | Strategies and Planning


Lahore, Pakistan


Career Summary • Over ten years of marketing, business development, planning and project management experience in multi-sector industries such as Beverages, IT, Advertising, Marketing Research and Development. • Track record of success in devising marketing strategies and plans to meet financial targets and galvanizing teams for delivering expected financial results, often within tight time frames and budgets. • Supported marketing process transformation programs, ensuring that processes adhered to industry standards, with proficiency in both B2B and B2C environments. • Carried out market research to understand industry profiles, emerging trends and customer preferences. Analyze and used the research findings to identify business opportunities. • Successfully ... moremanaged marketing function and executed plans to achieve objectives. Conducted cost-benefit analysis, coordinated cash flows, logistics and infrastructure required for the implementation. • Financial modeling and budgeting for marketing plans. Managed financial budgets by monitoring variations, revising budgets, communicating revisions to stakeholders for follow-up planning and implementation. Professional skills • Experience in developing marketing and business strategies • Marketing research • Marketing audits • Marketing performance evaluation • Planning, forecasting and budgeting • Brand development and advertising • Marketing communication • Digital and social media marketing • Customer services • Relationship marketing Education • Masters in Marketing (2008) from Monash University, Melbourne • Post-Graduate Diploma in Accounting (2008) from Victoria University, Melbourne • Masters in Business Administration (2001) from Institute of Management Sciences (Pak-AIMS), Lahore FOR DETAILS See my profile on LinkedIn: See my professional portfolio: less

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Work History and Feedback

  • Sep 2011 - Mar 2012

    Entrepreneur With Internet Marketing Skills

    No feedback given

    144 hours
    $22.22 / hr
    $3,199.68 earned


Name Score (out of 5) Time to Complete
Corporate Strategy Test 4.10 Top 10% 36 mins
Business Strategy Test 4.25 Top 20% 24 mins
Business Plans Test 4.75 Top 10% 20 mins
Marketing Methods and Techniques Test 4.25 Top 10% 18 mins
Social Media Marketing Test 4.40 Top 20% 24 mins