Nikola N.
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Nikola N.

Digital Marketing Strategist and Consultant


Skopje, Macedonia


* Online business strategy development for increasing the online presence, acquiring new and nurturing existing customers, for different niches and industries and both for established businesses and startups. - Improvement of existing and development of new sales channels, funnels, post-sale customer interaction and relationship management. - Developing business KPIs, setting up measurable goals and understandable reports and analysis. * Developing new and optimizing the existing paid sales channels including Google AdWords, Bing/Yahoo ads network, Retargeting, RTB and Social Ads. * SEO – onsite optimization and offsite promotion guidance, both for commercial and informative websites. - SEO research and analyzing of: current online presence and ... moreoptimization level of the business, traffic data, competition research, phrase (keyword) research and analysis etc. - SEO promotion: content generation guidance, strategy for obtaining relevant and authority links, listings submission, press releases, social media promotion, PPC promotion, etc. both for local and non-local brands and businesses. - Google penalties audit and recovery guidance both from bad link portfolios (Penguin) and low content quality (Panda). * SMM – Social media business pages creation, verification, administration, promotion, etc. * Reputation Management – Profile creation and/or claiming and verification in selected directories, Reputation tracking and monitoring, Creation of systems and policies for generating positive reviews, managing negative reviews including suppressing negative results in SERPs from Ripoff Reports. *Leads and Customers generation – setting up a system for leads acquisition and interaction, turning leads into customers. _______ *****PRO BONO (5$) ONLINE MARKETING SERVICE mainly intended for startups or businesses/organizations with limited knowledge and budget. Who is this for? This service is intended to help those who know and understand the benefits of the online marketing but either don’t know from where to start or currently don’t have the funds to pay for this service. /If you are an established business or if you have the money to pay for this or any other partial online marketing service, please consider doing so and leave space for those who need it more. What I will do? This is not an automated or template kind of service. I will work with you to define your objectives and from there on to define an actionable marketing plan with suggested channels, implementations, changes, services and budgets. So this means that your availability and a “healthy” communication between us is needed. I will audit your product, service or idea, your industry and competition and I will give you suggestions for on-site and off-site improvements you may need, sales or marketing channels to develop or directions to take. What I won't do? I won’t do any technical stuff on your website, administrate social or advertising accounts. I will give suggestions and actionable plans to your developers, designers or administrators, and I can participate in the implementation with help and advice but the actual implementation would need to be done by you or your team. Any recurring efforts afterwards aren't included in this service. What will I get? More experience and broader field of projects I've worked on. Satisfaction of helping you and hopefully future relations. And yes - $5 from the project. Good to know: - I’m doing this in my free time (as I also must work for a living), so depending form the project, the time needed for completion may vary from 2 to 4 weeks, or sometimes less. - If I’m currently working on a pro bono project than I won’t be able to start with yours until its finished. I will tell you when I can start or if there is someone else in line. It’s up to you to decide if you have the time to wait or ask for help from another provider. - If you already have a job or project posted with a bigger budget that $5 - I don't care and I will still do this as pro bono and you can either keep the money for different investments or hire additional consultant(s) and have a comparison project. *Requirements: To have Verified Upwork account. To have $5 budget (minimum budget required by Upwork). Your business to be concentrated on an English speaking regions. Things to consider: - You will need to provide me with access to services like Google Analytics, Search Console, AdWords or other. If you don’t use them, than those too will be a part of the strategies and things you will need to implement. - You will need to be available and willing to share all the info which may help in defining the best strategy for your business (or organization). - And finally, if my efforts bring value to you and your business, feel free to send a small complementary bonus on a “pay as you like” basis. This is strictly voluntary and not an obligation, but if you decide to do so than it must be done through the Upwork platform as well. less

Work History and Feedback

  • Apr 2012 - Aug 2012

    Keyword researcher needed
    Nikola is one of the best people i've had the pleasure to work with. Everything I asked him to do was carried out to the letter. I hope to work with him again sometime soon.
    190 hours
    $1.44 / hr
    $293.84 earned

  • Apr 2012

    Keyword researcher needed
    Great worker. He impressed me so much I gave him a bonus and rehired him at a better rate.
    11 hours
    $1.11 / hr
    $22.77 earned

Nikola N. has more jobs to show. Create an account to review them.


Name Score (out of 5) Time to Complete
Internet Marketing Test 4.90 Top 10% 13 mins
Social Media Marketing Test 4.60 Top 10% 12 mins
Google AdWords Test 4.15 Top 20% 19 mins
Marketing Methods and Techniques Test 4.00 Top 30% 16 mins
Search Engine Optimization Test 3.40 Top 20% 25 mins

Work History

100% Job Success
2,855 hours worked
11 jobs


Less than 30 hrs/week

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