Conversion Rate Optimization
It's not your SEO agency's fault your sales copy converts at 2% or 3% or God help you less.
It's not their fault your website has the same generic copy scribbled down years ago on a Friday 20 minutes before the start of Happy Hour. Heck no, your SEO agency thinks it's just peachy. "Keep it in there it sells fine!"
Your SEO agency has one job: find you leads. If it's not related to leads, it's outsourced. If it's outsourced, it winds up here on Upwork. And if it winds up here on Upwork, you should be afraid...very afraid.