I have been in the PPC industry since 2007. Worked with over 500 clients and studied thousands of niche markets. I love to deliver value to my clients and have a long term relations with them.
I believe that each website is different and there is no set of standard procedures that we can apply to each one of you. So i prefer to discuss your requirements & websites in detail before coming up with a custom plan of action.
If Adwords team is committed to introducing new tools every week then I am a freak to make them work for you. Test