editing two web articles: bad breath & oral hygiene
Apr 2012 - May 2012
Virginia is readily available and proactive in making suggestions.
I provided her with a dental article, already researched, written, edited and published, and the task of sharpening the prose.
In the first draft, she submitted a version that was too informal for professional/dental material,
that omitted or degraded important information (already present) and made up wrong information, in the process of adding flair to the prose.
It also showed an insensitivity to SEO writing (though keywords had been emphasized for the job), in that they appeared late in the text and away from titles, and titles themselves were too long and dilutive of keywords/phrases.
In the second draft, following detailed extra instructions, Virginia showed much improvement but still seemed unable to avoid informality ("get sloppy", "Hey", "you'll want to", "number 1 cause", ...) or re-phrasings that turned right information into wrong.
Overall, I think Virginia is best suited for blog writing that is informal, chatty, non-technical, immune to inaccuracies. She may be better for a project in its infancy, where her creativity can add more value and instructions are few or non-specific.
For the dentistry material aimed at patients (not really technical) in particular, unfortunately, I think her revised prose is in too few ways a progress, and several ways a regress, from the original material. For her rate, one of the highest among copywriters, I had expected more, especially with the two prior instructions.