ASO - Apple App Store Optimization
Nov 2014 - Feb 2015
The freelancer provided keywords for ASO (Apple App Store Optimization) together with new name for the app and some other suggestions. I like the new name of the app. This is the best part of the job and I'm happy with it.
Unfortunately some keywords provided by freelancer (Angybirds, Transformers) were rejected by Apple due to violations of their policy. Freelancer proposed to replace the 2 keywords with new keywords for the next app update. However for remaining keywords I was getting about 2 downloads per day which is less than before when I did ASO by myself. Therefore I decided not to use new keywords from freelancer and do ASO for update by myself.
I understand that App store is very competitive but 2 downloads per day is really low. Therefore I prefer not to use the service again.