Being a copy writer, my pen and paper make for my chosen addiction. I have been writing for over 6 years, corresponding for various publications and creating advertising collateral for several companies. I am currently the creative director in charge of the copy department of Habari Consulting ltd, an online and offline intelligent marketing firm. My duties revolve around strategy development, concept building, and interpreting briefs to conceive effective marketing collateral for clients. I craft from taglines to website content; from conceptualizing the marketing strategy to editing and production. My work entails both online and offline collateral; print ads, radio and ... TV scripts, magazines, newsletters, electronic publications, online banner ads, e-zines e.t.c. Additionally, I have a strong background in project management and research due to my 4 year work experience in contact centres where I developed my marketing skills and research techniques. This groomed me from handling one to multiple projects in the long run positioning me as an operations manager in the industry. Through this background, the idea for establishing my own research and advertising firm was stemmed hence Utalk ltd was formed. This is a fairly new company that revolutionizes research techniques in Kenya by placing them on an online platform. On a more personal level i’m working to enhance my passion - writing, by completing and publishing a collection of fictional short stories in the course of the year.
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