It’s not about you, it’s about them. This trend is not new, it’s just evolved in ways we haven’t seen before. In Jay Baer’s book Youtility, he writes, “Smart marketing is about help not hype.” You can be “amazing” or you can be useful.
Not everyone can be amazing all the time, however, everyone can be useful. If you sell something, you make a customer today. If you help someone, you make a customer for life.
Consumers nowadays have a certain processing in buying things that they need:
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