As an email marketer I use the following strategies for doing the email marketing campaign.
- Appropriate lead generation for specific business niche
- Segmenting the leads on the basis of needs
- Writing content for the email template/brochure
- Designing html email template with appropriate graphics, logo
- scheduling email or sending to the different email list
- Email Tracking
- Reporting the result of email sending
- Monitoring whole email campaign
- Interspire Email marketing software
- Mail Chimp.