Strategic Expert: SEO, PPC, Copywriting, Conversion Optimization
Social Media Marketing
2012 was a watershed year for SEO. Panda and Penguin was a double whammy. They wiped out the article spinning industry. It is no longer possible to even try the kool aid of 200 links for $20 or any such grand schemes of "forcing" Google to rank your site. The Google algorithm has started using social signals to filter out the irrelevant corners of the web. Irrelevant in this case are the pages which get little or no traffic.
While your backlink profile is still an important part of your ranking. Those any ole links won't co