Before you invest in the long term SEO strategy for your business, you should carefully consider which of these can have a major impact on your goals. Putting time and energy towards a single goal, only to later add on others can result in duplicated work and effort. As a business/organization, decide on what you need to accomplish and ask yourself questions like:
Does the company need direct sales, traffic, branding or some combination of these?
Are there influencers you're trying to reach wit…
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