I tell my clients if you want customers to look your way, you have to give them the honest-to-Pete real you. How does your product live in the world? How does it help people? Why should they believe you? What can you give them that no one else can?
My advice for the adventurous: Take off the pants. Lose the pretense, the jargon and the self-aggrandizement. It is not about you. It is about what your company and your products can do for your customers. That is the story I will help you tell.
For business owners not sure of what t