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John F.
North Yarmouth, ME

Professional Copywriter and Content Producer

Experienced Marketing Communications Manager and accomplished copywriter. Recognized for ability to understand intricacies and buying motives of niche audiences. Experience across major markets, including financial. Develops strategies into messaging that drives growth. Quickly establishes smooth working relationships; prioritizes professional respect, active listening, and collaboration. Core strengths: LEADERSHIP Most recently led a team of copywriters to launch successful international campaigns across multiple lines of business. Leveraged storytelling and industry best practices to deliver profitable campaigns in support of the client's omnichannel marketing strategy, including email, direct mail, database marketing and social media. COPYWRITING Persuasive storytelling and writing talent for compelling content that triggers B2B and B2C behaviors. Researches and listens to target audiences to gain complete understanding of prospects’ motivations and buying triggers. Skilled at generating powerful headlines and direct response copy. Understands SEO and SERP content indexing. Zeros in on consumer motivation through situation immersion. Holds active HubSpot certifications for email marketing, inbound marketing, and content marketing. CONTENT DEVELOPMENT Highest level of expertise in editing, managing, and writing content related to blogs, email, news feeds, press releases, social media, and newsletters. Helped launch microsite for mobile health IT industry to become sponsored site and provided “thought leadership” content. Experience also includes editorial responsibility for monthly publication, managing up to 10 direct reports, and leading another monthly business IT publication to #1 market position, with circulation of 32,000.