For every dollar you spend on marketing and advertising, how much are you getting back? (HINT: This is the single most important metric in business.)
It doesn't matter how many Facebook likes or Twitter followers you have, how many advanced degrees you hold or what kind of "Alphabet Soup" follows your name - all that matters is the return on investment on your marketing dollars.
Quality trumps quantity - but getting the BEST quality at the MOST quantity will explode your business!
I'm Frank Rumbauskas, New York Times best-selling a