Expert PPC set up/Restart and ongoing management
Aug 2013 - Jan 2014
Certainly extremely knowledgeable about AW.
I appreciated his frank evaluation of our chances to succeed in our very saturated market. I wish that this conversation could have occurred sooner.
We had some tense conversations about balancing budget with our expectations. In the end his knowledge was correct, but I sometimes felt that there was miscommunication about the business realities of the campaign.
Probably universal advice related to AW, but make sure that you have a very clear understanding of goals, measurement, and reporting, as well as potential.