Early on I learned the brutal truth that "If its not beautiful, no one cares".
Even the most "technically" advanced site or application out there will be unsuccessful if the user doesn't have an amazing intuitive experience. Despite our own desires , we are all held accountable by the end user. They are the ones who determine our success. My belief is that holding ourselves to a high standard of Front-End design and User Experience is the only thing that can separate us from the huge growing pile of unused, unsuccessful, and mediocr