HEAVYWEIGHT COPYWRITER TURNS LIGHTWEIGHT.
Round one in my fight to be an advertising copywriter. Ding.
Dodge the blows from lightweight (which accurately describes the heft of your salary). Through to middleweight (a miniature wage increase). And finally reach the Heavyweight ad agency prize. A world champ’s substantial purse.
My trainers? BBD&O. Y & R. McCann Erikson. Lintas SCCB. Grey Advertising. Hunt Lascaris. Tequila. Yourselves.
Now, with 3 Clio award finalists for ad excellence worldwide and experienced years with both in