I have been an award-winning promotional writer and designer for the past 20+ years, working with small start-up businesses, growing mid-size companies, major corporations and crossing all media. I am a skilled strategist, marketer, conceptual thinker and experienced writer of everything from P.R. and white papers to technical writing to humorous commercials for TV, radio and online multimedia. I have web project management, content writing and design experience as well as SEO and keyword research and execution. I have honed my interviewing skills to optimize accuracy and creativity for blogging, writing magazine and newspaper articles, and websites . I hold a Master's degree in Communications ... and TV/radio/film from the prestigious S.I. Newhouse School of Public Communications at Syracuse University. My undergraduate degree (B.A.) is in English and journalism and I have studied extensively in Europe, specifically in England and France. My writing style is always appropriate to the medium, the market and the message desired by the client. I know how to work from a creative brief to produce brilliant creative results on time, on budget and on strategy. Past projects include: branding, advertising such as display ads online & print, brochures, white papers, direct mailers and outdoor, email campaigns and email blasts, plus broadcast TV and radio commercials. Many projects were translated and modified for internet applications as campaigns required, and traffic was often driven to websites via email, print and broadcast. Client categories include promotion of broadcast outlets, restaurants, retailers, consumer products and services, IT-related products, automotive and NASCAR products, higher education, major national advertisers and worldwide manufacturers, plus sports, tourism and more. Core to all my skills and knowledge base is the premise that one must know one's audience, speak their language and offer a concept that is memorable, attention-getting and clear. This has been a lifelong pursuit: excellence in communication.
Lisa L. has added 9 portfolio pieces. Create an account to review them.
No feedback given
No feedback given
Lisa L. has more jobs to show. Create an account to review them.
|Name||Score (out of 5)||Time to Complete|
|U.S. English Chicago Style Editing Skills Test (For Writing Professionals)||4.50||Top 10%||33 mins|
|Advertising Skills Certification||3.60||Top 10%||33 mins|
|U.S. English Basic Skills Test||4.60||Top 10%||18 mins|
|English Spelling Test (U.S. Version)||4.50||Above Average||19 mins|