Search Engine Optimization (SEO)
Ever since the recent Google algorithm updates, SEO agencies have been tanking, not getting the results they were used to, and left in desperation wondering why their old "methods" aren't working for them anymore.
I believe SEO today has gotten simpler as Google only wants the quality sites to rise- it just takes a proper understanding of how they look at quality.
Understanding that SEO is important for your website is the easy part. Higher rankings equals more traffic which equals more leads and sales. The tough choice is whether y