I am serious self-driven individual. I have a proven track record of successful PPC campaigns and experience in managing small, medium & big sized budgets, with commitment to my job and a true passion for online marketing. My approach to the jobs includes the following. -Strategically manage paid search (PPC) program to drive profitable incremental revenue growth -Oversee assigned campaign budget and provides recommendation for reallocation -Optimize PPC campaigns towards strategic goals on a daily basis through bid and targeting adjustments -Design and execute analytically sound marketing tests (A/B or multivariate); drive click-through rate and conversion rate improvements across PPC campaigns -Perform analysis on website ... traffic from PPC sources, identify important data points, generate actionable insights and provide recommendations for improvement -Periodically conduct competitive analysis to be aware of industry landscape -Stay current with SEM and digital marketing trends, understand implications to client’s business -Take an active role in PPC budgeting and digital/media planning Education & Experience : -7+ years experience in a PPC role. -I have good understanding of SEM advertising principles and methodologies. -I have ability to understand, interpret and execute media and audience optimization tactics. -I have Google Adwords and Bing Ads proficiency with certification. -I have ability to perform in-depth analysis and good knowledge of Excel. -I have good understanding and knowledge of web analytics. -I have ability to interact constructively with client. -I have university degree in science with P.G. Diploma in Computers & Information management. -I have fluency in English Language (Speak/Write/Read). Google AdWords Certification : https://www.google.com/partners/#i_profile;idtf=107896272335897959019; My PPC Management Service will cover the tasks like > In-depth Keywords Research, Negative Keywords, > Competitor Analysis, Sales / Leads Tracking & Improvements. > Creative & Convincing Text Ad Design (Manual & Dynamic Keyword Insertion) > Implementing Site Links Extensions in Ad Design > Implementing Phone Extensions & Local Ads Extensions > Mobile Ads Implementation (Device Targeting) > Campaigns & Ad Groups Creation (Search campaign, Display & Remarketing) > Campaigns Optimization to get best ROI (Optimization of keywords, ads, bids and other settings) > Dynamic Search Ads Campaign, Call only campaign, Google Merchant Center (PLA Campaign). > Conversion (Sales) Tracking Setup & Google Analytics Setup, > Building Links between Adwords, Analytics & Webmaster Tools. > Regular Monitoring, Tracking & Optimization. > Systematic Weekly / Monthly Reporting with all necessary metrics I have experience of 3rd Party Tools like Market Samurai, Longtail Pro, Spyfu and Semrush Feel free to contact me at any time to provide you with relevant business solutions while enhancing the company’s productivity, reputation and assisting in achieving the objectives. Thanking you, Nafis Iqbul
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