I'm an experienced eComm marketing strategist, with a focus on data analysis. If you sell products or services online, you (hopefully!) already have the data necessary to make smart, strategic marketing decisions. My focus is on synthesizing what your customers and potential customers are already telling you through their user behavior, and turning that into actionable tactics. I've worked with both small ($1M/yr revenue) and large ($4B+/yr) companies. My experience is broad, across various marketing channels like PPC, email, social, mobile, SEO, affiliate, content, retargeting, PLA. I enjoy it all, but my passion is the combination of data and creativity. Ask yourself this: what ... effect does my visitors' screen resolution have on my conversion rate? Or: What was the result of the most recent A/B landing page test for my Widget Adwords campaign? Or even: Traffic from social media channels has spiked over the past two months thanks to our content efforts. What sort of revenue or ROI are we seeing across each channel? I'm well-equipped and experienced to handle all of these and more! I think most businesses don't need marketers...they need someone who can turn the available data into a legitimate test and who understand the driving mechanisms of purchase mentality. Send me an invite today, and let's talk!
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