Nadia Y.
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Nadia Y.

Brand Marketing Google. 8+ years CPG Intl Starbucks. Hybrid Marketer

$50.00/hr

San Francisco, United States

Overview

SUMMARY With over 13 years experience in the CPG category in various roles such as product development, brand strategist, marketing manager, marketing research and analytics, Nadia has led and managed several high profile initiatives involving cross functional teams across several business units, agencies and partners with precision and success. Nadia has a unique perspective when approaching issues due to her broad range of interests and skills. Creativity combined with her aptitude in business, marketing and technology is her differentiation factor thus the root of her competitive advantage. She is a results-driven growth hacker and brand strategist with a track record ... moreof demonstrating success in crafting and executing integrated go-to-market plans, development of brand accretive communications to drive business goals. She consistently innovates to create value, finds opportunities where other people see none and turn ideas into projects that lead to success. Mindful customer centric marketer with the ability to drive brand awareness, trial to conversion by use of traditional and innovative strategies and tactics both on and offline. Modern and resourceful brand & category manager, who aims to create an emotional connection between the customer and organization. CORE COMPETENCIES Marketing Product Management Online/Offline Campaign Development Retail Merchandising SEO/SEM/SMI/CSE/CRM Consumer Strategy & Product Positioning Corporate Brand Strategist P&L Budget and Forecasting Content Management Analytics and Metrics PR & Media Outreach Growth Hacker Brand Management Strategic Planning Agency Management Market Research MARCOM SKILLS Operating Systems: OS X, Windows, Linux, UNIX, Ubuntu, Mobile: IOS, Android App Stores Office: MS Outlook, Word, Excel, PowerPoint, Visio, Project, OneNote, Pages, Keynote and Numbers. Creative Design: Adobe CS6: Photoshop, Illustrator, Indesign, Dreamweaver, and Creative Cloud Solutions Programming Languages: HTML5 & CSS3, Javascript, Java, Python, C++, Objective-C, Ruby, SQL, and PHP Project Management: Smartsheet, Zoho, Trello, Mavenlink, Liquid Planner, Ace Project and Producteev CMS: Salesforce, Basecamp, SugarSync, PeopleSoft, and Infor Analytics / Metrics: Google Analytics, AdWords, AdSense, Enhanced Campaigns, Mixpanel, Adobe Omniture SEO: Google Hummingbird, Google Penguin and Panda Ecommerce Platforms: Magento, Shopify, Demandware, Volusion, and Woo Web Platforms: Wordpress, Square Space, Joomla, and Drupal ATTRIBUTES Excellent multi-tasking skills Critical Thinking Active Listening Complex Problem Solving Thought Leader Strong analytical and problem solving skills Proven adaptability to any work environment from startups to Fortune 500 companies. Ability to apply multidisciplinary marketing / brand principles for Omni-channel integration Solid working knowledge of budgeting, sales, business development and strategic planning Exceptional interpersonal relationship building abilities Experience with growing and leading a stealth team Strong knowledge of marketing vehicles and marketing fundamentals Ability to communicate clearly and concisely, both orally and in writing Ability to work both independently and as part of a team Functions effectively with ambiguity Strong analytical and performance measurement Keen sense of urgency and foresight Entrepreneurial drive, passion and work ethic Organizational savvy Open communicator, offer suggestions as well as take direction Extremely resourceful and scrappy Fluency in Korean & Basic conversational Japanese CERTIFICATIONS Google AdWords June 2013 to Present Google Analytics July 2013 to Present Adobe Omniture July 2013 to Present PATENTS Google Shoppable Hangouts (#14/035,604) September 2013 less

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Work History and Feedback

  • Dec 2011 - Mar 2012

    Slideshare Presentations Marketing Material

    No feedback given

    2 hours
    $20.00 / hr
    $40.00 earned

Tests

Name Score (out of 5) Time to Complete
Social Media Marketing Test 4.75 Top 10% 11 mins
Business Plans Test 4.60 Top 20% 12 mins
Business Strategy Test 3.90 Above Average 23 mins
Marketing Terminology Test 2.55 Above Average 21 mins
Marketing Methods and Techniques Test 3.60 Above Average 20 mins
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Work History

2 hours worked
1 job

Availability

Available
More than 30 hrs/week

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