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Sydney W.

Sydney W.

new yorkUnited States
I started my career in PR at a small, specialized boutique agency. I worked across all of their clients to create memorable and instagramable moments for clients such as events, press previews and editor mailings/giftings. Clients included Hint water, Home Shopping Network, Uno de 50, Mink Pink, Too Faced and Hanro. I had the opportunity to move in-house and was able to build a strong foundation in not only events, but PR as well. During my time at Henri Bendel I organized all in-store and press events for the brand. I also worked on special projects like pop-ups and partnerships. I worked with editors on product placements and news segments. After 2 and a half years, I was ready for my next challenge. I moved to Schutz shoes and worked on Marketing, PR and Events. I launched their soho pop-up with intensive event programming and re-launched their Beverly Hills store with blogger collaborations and customer components. I was with the brand for around 7 months and decided to go out on my own to freelance! While my background is primarily in events, all of my experience at smaller brands allowed me to learn about social, marketing campaigns, partnerships, PR and branding. Please reach out with any questions! I am happy to share examples of previous projects I have worked on.
Sydney W.

Sydney W.

new yorkUnited States
I started my career in PR at a small, specialized boutique agency. I worked across all of their clients to create memorable and instagramable moments for clients such as events, press previews and editor mailings/giftings. Clients included Hint water, Home Shopping Network, Uno de 50, Mink Pink, Too Faced and Hanro. I had the opportunity to move in-house and was able to build a strong foundation in not only events, but PR as well. During my time at Henri Bendel I organized all in-store and press events for the brand. I also worked on special projects like pop-ups and partnerships. I worked with editors on product placements and news segments. After 2 and a half years, I was ready for my next challenge. I moved to Schutz shoes and worked on Marketing, PR and Events. I launched their soho pop-up with intensive event programming and re-launched their Beverly Hills store with blogger collaborations and customer components. I was with the brand for around 7 months and decided to go out on my own to freelance! While my background is primarily in events, all of my experience at smaller brands allowed me to learn about social, marketing campaigns, partnerships, PR and branding. Please reach out with any questions! I am happy to share examples of previous projects I have worked on.

Available As Needed - Open to Offers