I recently worked for Phenom, a mobile sports application that allowed young athletes to share their stories and their gear. I worked in a small team of three that focused on reorganizing gear and implementing a video creation process to allow the young athletes to further tell their stories. Which allowed me to meet Phenom’s needs.
72% of their users follow athletes they do not know which influenced our design decision to bring tagging gear to the forefront of athlete’s minds.
Athletes needed a more proactive way to compete with ea