Gretta Corporaal

Researcher, University Of Oxford

Greetje (Gretta) Corporaal is a postdoctoral researcher in organization studies at the Oxford Internet Institute, University of Oxford. Her research focuses on the interplay between technology and the variety of practices that constitute contemporary work and organizing in society.

Gretta is part of the ERC-funded project “iLabour: The construction of Labour Markets, Institutions and Movements on the Internet“. This project examines online labour platforms and crowdsourcing marketplaces that are part of the so-called ‘sharing economy’ or ‘digital gig economy’. Gretta studies the technology firms that develop these platforms and how these new private regulators create and manage their markets. She also studies the client firms and how they are changing their organizational processes and practices internally to make use of online labour.

In 2014-2015 Gretta was a visiting scholar at New York University, Stern School of Business. She received various awards for her work, among which a Young Talent Award from the Prins Bernhard Cultuurfonds (2014) and the Wilhelmina Drucker Early Career Award from VU Amsterdam (2015). Gretta is an active member of the Academy of Management and the European Group of Organization Studies.


Adopting Online Freelancing Platforms As Part Of Your Business Model

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