Case Studies

A case study can be defined as a comprehensive examination of a particular set of circumstances, events, and resolutions within a real-world setting. A case study is valuable because it conveys details regarding companies, products, services, people, and settings. More specifically, a case study attempts to identify a challenge along with a solution to that challenge, ideally highlighting positive characteristics of the organization or individual producing the case study.

In addition to being beneficial to the producer, case studies are helpful to the reader because they provide detailed information regarding a resolution of a challenge that is relevant to the reader. Creating a case study can be challenging, but very capable professionals offer case study writing services. The key is finding the right fit for your particular project.

While research-related case studies can be illustrative, exploratory, cumulative, or critical, business-related case studies are typically one of five types:

• Profitability optimization case studies usually involve examples of organizations working to use capital or other assets as efficiently as possible, highlighting reasons for a decline and solutions surrounding the reverse of that decline.
• Pricing optimization case studies focus on how to maximize profitability at varying price points.
• Industry landscape case studies assess the characteristics of a particular industry while identifying opportunities for growth, diversification, and new product opportunities.
• New product or project case studies include analysis of whether to invest in new technologies or products designed to increase sales or otherwise positively affect the organization.
• Market entry or expansion case studies may be similar to industry landscape case studies but are particularly related to marketing strategies associated with entering new markets.

A compelling case study features a number of characteristics that make it valuable to the entity publishing it as well as to the audience reading it. In many instances, a case study can be reminiscent of a research paper, in that helpful details are conveyed to those searching for information relevant to an area of interest. The characteristics of a good case study include:

• Ability to tell a story. A good case study includes a beginning, a middle, and an end, with the end resolving the challenge stated at the beginning.
• Resolution of an issue. As mentioned above, a good case study will always resolve an issue, providing information to the reader who might identify with a similar scenario.
• Focus on the customer. While the producer of the case study has a central role in the story, the primary purpose is to illustrate how challenges are resolved for the customer.
• Focus on the facts. While a good case study should revolve around a compelling story, it should also include relevant facts that add credibility to the story.
• Compelling call to action. If done properly, the natural progression of highlighting a challenge and unveiling a solution should lead to an obvious call to action where the reader is encouraged to contact the organization producing the case study.

The organization producing the case study can write the draft in-house, using its knowledge and expertise to highlight customer challenges and how they were resolved. Another, perhaps more efficient, way to write a case study is to hire a case study writer.

A capable case study writer will research challenges faced by various customers, selecting the most compelling scenarios while also avoiding plagiarism. Next, the writer will interview the customer featured in the case study and all related stakeholders to record the details of the challenge and resolution. This information is then incorporated into a draft, which usually includes distinct sections highlighting the challenge, the solution, and the results. As mentioned before, a compelling call to action concludes the case study, encouraging prospective customers to contact the organization that produced the case study and enabled the customer to successfully resolve the challenge.