Together, we'll give it the adrenaline shot it deserves.
Starting with its story.
We'll brainstorm creative ways of bringing your brand's story to life, develop unique marketing strategies, and ensure the story aligns with your brand's values and tone of voice.
I will then follow up with a Meeting Summary with the key points we discussed, along with my recommendations for next steps.
Get personalized advice on:
Content Marketing
Marketing Strategy
Public Relations
brand book design
brand consulting
brand development
brand identity
brand strategy
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About Jack
This freelancer's identity has been verified through a government ID check and a visual verification. You will see their verified name if you enter into a contract together.
Brand World Builder & Creative Communications Consultant
100%
Job Success
4.9 (14 reviews)
Saffron Walden, United Kingdom - 2:23 am local time
// I'm Jack (or Jackie, as my daughter calls me). I'm a Brand World Builder, Creative Communications Consultant, Personal Brand Adviser, and CEO of The Goodson Group. For 12+ years, I have partnered with brands, organizations, and individuals to build dynamic, distinctive, and immersive worlds that go far beyond just selling products or services. Using philosophy, mythology, pop culture, and your unique story as my blueprint, I transform your brand into a force of culture, change, and inspiration.
// My Services —
-- Brand World Building: I use my unique understanding of pop culture, mythology, and storytelling to construct intricate brand worlds, each a distinctive universe that encapsulates your brand's ethos, personality, and mission. Together, we go beyond basic, boring branding and unleash your disruptive vision.
-- Creative Communications Consultation: I offer strategic guidance on how to communicate your brand's essence effectively and creatively, both internally and externally. This could range from developing engaging content for your website to crafting press releases that capture the media's attention.
-- Personal Brand Adviser: I help elevate your or your executives' industry presence through personal branding and thought leadership advice that goes far beyond the expected. This involves creating compelling, philosophical, and purpose-driven content that resonates with your target audience and positions you as a highly recognisable authority in your field.
-- Copywriting: Words are powerful, and I wield them well. Whether it's ad copy, emails, press releases, scripts, or speeches, I create copy that captures your or your brand's voice and engages your audience.
// My Clients — I serve as a guide for any and all forward-thinking brands, organizations, or individuals who yearn to do more than just sell a product or service and that recognize the potential of their brand beyond the mere aesthetics of a logo.
My clientele, including illustrious names like the NHS, Alibaba, Amazon, Maker Lab, PBG Consulting, The Honey Partnership, and TheSoul Publishing, share a common thread of ambition - they want to be catalysts for change, influencers of culture, and architects of the future.
I help these brands unleash their world-shaping power, transform their market position, and eclipse their competition. Together, we don't just build brands; we create meaningful change.
// My Philosophy I view branding as a grand stage where your brand performs its unique narrative. I shape your brand's stage, set the lights, and craft the script. I see brands not just as businesses, but as catalysts of cultural and societal change, and I am driven to make your brand's performance one for the ages.
I disrupt, I challenge, I innovate. In a world saturated with tried-and-tested formulas, I dare to be different.
// My, Myself, and I — Find out more about me via:
1. jbgoodson.com
2. thegoodson.group
Or discover my thinking via my innovative content creation over on my LinkedIn profile: jbgoodson
// What’s Next For You and Me? Are you ready to unlock your or your brand's world-shaping potential? Get in touch with me on Upwork, and together, let's build a world for your brand that leaves a lasting legacy.
What to expect
Schedule the consultation
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Get advice for your custom needs
Share details about your project and what you want to talk about. The freelancer will review and reach out if they have questions.
Join the Zoom meeting
1-on-1 meeting with the freelancer to discuss your needs and project.
Approve the work
The freelancer will finish up the documents you asked for and send them to you for approval:
Before the consultation
Here’s what Jack will need to know before you meet
Please tell me about your brand, its aims, values, and its current story. Any materials you can provide related to your brand, such as brand books, manifestos, or links to your website will make the process much more effective for you.
4.9
14 reviews
5 stars
(14)
4 stars
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3 stars
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2 stars
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1 star
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Rating breakdown
Availability
4.9
Deadlines
4.9
Skills
4.9
Cooperation
5.0
Quality
4.9
Communication
4.9
This project doesn't have any reviews.
HE
Harry E.
5.00
May 22, 2023
Brand Positioning & Communications Expert
I highly recommend Jack for his exceptional ability to ask insightful questions, drive high-quality, and deliver successful projects. From the outset, his curiosity and attention to detail were evident as he sought to understand our requirements thoroughly. His dedication to delivering high-quality work was unwavering, consistently exceeding expectations and seeking feedback to ensure excellence. Jack displayed excellent project management skills, maintaining clear communication, meeting deadlines, and adapting to challenges. His invaluable contributions make him an asset to any team, and I eagerly anticipate future collaborations.
PG
Pawla G.
5.00
Apr 18, 2023
CEO Personal Brand Strategy
Jack helped me begin to expand my personal brand as a CEO, devising a detailed strategy, capturing my tone of voice perfectly, and working with me to write engaging LinkedIn posts and internal communications. His knowledge, reliability, and creativity were evident, delivering high-quality work on time and on budget. Pleased with his work, I opted for a long-term collaboration. Jack is a personal brand expert and an excellent communicator – I wouldn't hesitate to recommend him.
NM
Nick M.
5.00
Mar 2, 2023
Copywriter for Pitch Decks
Worked with us on multiple projects, highly recommended!
NR
Nathalie R.
5.00
Feb 23, 2023
A writer to craft thought leadership articles for a senior exec woman
I engaged Jack for a series of executive thought leadership articles. I have worked with a couple of others before, and he is the best one by a long shot. He's not only a writer; he's a strategist and a great listener. He articulated my thoughts and captured my tone of voice perfectly. He made every minute of his work count.
JM
Jimmy M.
5.00
Jan 11, 2023
Help me write a compelling introduction to my translation of an ancient Chinese document
Jack's writing is beautiful. He's careful to thoughtfully research in advance and he stays in close communication throughout the project. Looking forward to working with him again.