Marketing Consultation with Randy M.
Marketing Consultation with Randy M.
*It is not necessary to book this consultation in order to hire me now. Feel free to send me a direct message if you'd prefer to set up a brief phone call to discuss your business needs.
My experience. Your vision.
~Randy
Get personalized advice on:
Ecommerce Marketing
amazon fba
perpetua
helium 10
amazon listing optimization
amazon ppc
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About Randy
Amazon FBA | PPC Optimization | Perpetua Expert | Brand Manager | USA
100%
Job Success
San Diego, United States - 4:37 am local time
H I G H L I G H T S :
🔹 Ads Manager for a wide range of Amazon sellers with annual revenues exceeding $50MM+ (Sponsored Product/ Brands/ Display/ DSP)
🔹 Perpetua/Adtomic (AI Optimization and Intelligence Software) Migration, Campaign Strategy & Execution
🔹 eBay/Walmart Sponsored Ads & Advanced PPC Management
O V E R V I E W :
I am an All-Around Marketplace Expert with 15+ years of experience selling direct to consumer on Amazon's Seller Central and direct to Amazon on Vendor Central. As an entrepreneur, I’ve grown my own brands to become BEST SELLERS. As a consultant, I've optimized hundreds of product listings to rank in the top of their categories and led various companies to expand into global marketplaces on eBay, Etsy, Kickstarter, Indiegogo and Walmart.
🔹 🔹 In 2021, I was the creative director and co-owner of a Top-Ranked Etsy shop that generated $1MM in revenue.. See 'V3RY' in my Portfolio for live examples of my marketing style.
🔹 🔹 🔹 In 2012, I manufactured phone accessories that sold at the top of their category for years, grossing nearly $10MM. The company’s products were selected multiple times as ‘Deal of the Day’ by Amazon and featured heavily on its Home page.
T E A M M E M B E R
I can act immediately as a core member of your company’s team. An hourly contract is the quickest (and often the most economical) way to get me on board. My rate is $95/hr, and I charge in 10-minute intervals through Upwork's Time Tracker. So you can rest assured that all billable time is for work performed exclusively on your projects.
S E R V I C E S I N C L U D E :
‣ Amazon Seller Central FBA and Logistics Management
‣ Amazon Ads Bid Automation/Autopilot/AI, Advanced Sponsored Products & Sponsored Brand Rule-Sets, Utilizing Sellics/Perpetua, Helium 10, Amazon Rules (beta)
‣ Keyword Research and Reverse ASIN research
‣ Listing Optimization (SEO) - Including Titles, Bullets, Description, EBC (Enhanced Brand Content), and A+ Design
‣ Paid Advertising Management - PPC Campaigns, Including Sponsored Display, Headline Search Ads, Split Testing
‣ PPC Analytics for Optimal Ad Delivery
‣ Organic Keyword Rank/Tracking
‣ Branded Storefront Design (Amazon/Etsy/eBay/WordPress/Shopify)
‣ Product Listing Optimization
‣ Email Campaign Design (Constant Contact, Campaign Monitor, MailChimp, Klaviyo, and Zoho - Utilizing A/B testing for higher open rates and UTM tags for click tracking)
‣ Marketing Strategy
‣ Business Audit and Growth Analysis
‣ International Marketplace Expansion (Canada, UK, Germany, Spain, Italy, France, Australia, Japan)
‣ Website Design (HTML, Adobe Dreamweaver) & Shop Management (Shopify, WordPress, WooCommerce, Weebly, Wix, Squarespace)
‣ Copywriting, where necessary for email/ad/crowdfunding campaigns, landing pages, and product descriptions
‣ Crowdfunding Indiegogo & Kickstarter Campaign Design, including strategy, copy, video production & editing, design, setup, backer confidence, execution, campaign updates, delivery, support
‣ Amazon Launchpad (where new and innovative products are launched)
‣ Product Development, Design, and Manufacturing - to bring a product from concept to creation
C O N S U L T A T I O N :
I have hands-on experience in all of the above areas to help your product(s) reach the masses. Feel free to direct message me with specific questions, or if you'd prefer we can schedule a courtesy 15 minute phone consultation. I would gladly meet over Zoom after our exploratory call.
Beyond that, I have high-level business experience to take your company to the next stage of growth. I advise on your business as if it's my own and I operate with complete integrity. Feel free to message me directly with a few details about what you need. I typically respond immediately.
Looking forward to our mutual success,
Randy
H A R D W A R E
4x 27” LG 4K Monitors
1x Graphics PC w/ Ryzen 9 Processor + 64MB RAM + 8GB AMD Radeon Graphics Card
1x MacBook Pro 14" M3 Max
1x A7iii Sony Mirrorless Camera w/ G-Master Lenses
Apple iPhone Pro & iPad Mini (for mobile debugging)
S O F T W A R E
Adobe Creative Cloud: Illustrator, Photoshop, Lightroom, Premier, Dreamweaver
C O L L A B O R A T I O N
Asana, Notion, Slack
What to expect
Schedule the consultation
Choose from the freelancer’s available days and times.
Get advice for your custom needs
Share details about your project and what you want to talk about. The freelancer will review and reach out if they have questions.
Join the Zoom meeting
1-on-1 meeting with the freelancer to discuss your needs and project.
Approve the work
The freelancer will finish up the documents you asked for and send them to you for approval:
Before the consultation
Here’s what Randy will need to know before you meet
- Please tell me a little bit about your core product(s) and your target demographic. Feel free to share a link to your storefront prior to our chat, so I can become familiar with your product space.
- What is your approximate annual revenue on Amazon.com?
- If you know your average ROAS (Return on Ad Spend) over the past 30 days, please share that with me as well.
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This project doesn't have any reviews.
MA
Madeline A.
Nov 14, 2024
Enhanced Amazon Store Redesign, A+ Content Creation, and SEO Consultation Contract for Three ASINs
SS
Shad S.
Oct 25, 2024
PPC Audit and consultation
I had a great experience working with Randy. He is an expert in his field and very responsive. Highly recommended.
EH
Eva H.
Oct 2, 2024
Perpetua + Amazon Audit
MA
Madeline A.
Oct 1, 2024
Mighty Plant Amazon Product Pages & Advertising
Randy has been an outstanding long-term partner, playing a crucial role in significantly boosting our Amazon sales. This month alone, we've seen a remarkable 456% increase compared to the same period last year. He and his team are diligent, highly responsive, data-driven, and consistently kind. Their communication through Slack has been excellent, with timely weekly updates that keep us informed and aligned.
OA
Oliver A.
Sep 17, 2024
Amazon PPC/Marketing
The initial setup of Perpetua was ok and done in a timely manner. However, the upkeeping and weekly fine-tuning services were ineffective. The hours that were logged on Perpetua vs. what Randy billed us were never in line. The interesting part was that Randy billed us the same exact hours every week regardless of the weekly workload which was questionable. I would caution anyone not to allow manual time input with him. I had asked him about the weekly billings and only when we ended the contract, did he offer us a discounted hourly rate if we stayed on. Again, this was a big red flag for us. We have taken the management of Perpetua in-house and it has actually performed better than when he was managing it for us.