Marketing Strategy

Online marketing consultants, or digital marketing consultants, use marketing software, tools, and strategies to build brand awareness and convert customers to a company’s products. Some of the tools they work with are search engine optimization (SEO), social media marketing, email marketing, and content marketing.

Marketing consultant fees depend in large part on their years of experience, as well as on overhead and demand. They can be between $65 and $300 an hour. On average, strategists can charge $100 to $175 an hour. This is a high hourly rate compared with that of a salaried employee, who typically makes $30 an hour, or $60,000 a year.

To gauge costs, consider what the marketing consultant will need to do. If your project requires specialized skills such as web design and marketing automation, increasing your budget to get a marketer who is well versed in those areas may be worthwhile.

A digital marketing consultant helps businesses develop and optimize a digital marketing strategy. They are typically marketing experts who can help you reach potential customers through marketing channels unique to the internet age. A good strategist will have a thorough knowledge of these channels and work with you to understand your business needs.

An online marketer can be involved in a number of areas regarding a business's marketing strategy. They use their know-how of marketing tools and metrics to build a brand's online presence using tools such as lead generation, social media, SEO rankings, pay-per-click (PPC) ads, and Google Ads.

The scope of their work may also involve optimizing your marketing strategy or further identifying your target audience through marketing campaigns.

Business owners looking for digital marketing consulting firms should hire based on their business needs and marketing goals.

Check out their websites or profiles and see what case studies and projects the consultancies have worked on in the past. Some may have specialties in content strategy, ecommerce, influencer marketing, or start-ups, so think about what stage your business is in as well.

Similarly, if you are struggling with a particular digital channel, you may want to find a marketing professional specializing in that digital marketing channel.

You can outsource your digital marketing needs by hiring a digital marketer who will develop and execute a marketing plan based on your business needs and goals.