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You will get 360° Brand Strategy Audit
Project details
ABOUT THE PROJECT 💫
Receive a targeted brand analysis to uncover your leading opportunities to improve captivation, resonation, and memorability with the audiences that matter most to your business.
Simply share 4 core assets that present your brand identity as it stands today, and I'll create a custom report of findings and recommendations for how you can immediately improve your position, strategy, and overall appeal today--with additional best practices you may want to consider into the future.
ABOUT ME 🙋🏻♀️
With a background in branding & market intel, I pair robust research + identity design to create strategies for differentiation. Through my focus in brand strategy, messaging, intel, and positioning, I'll help you identify top opportunities to strengthen your brand and better resonate with your target audiences.
WHAT OTHERS SAY ABOUT MY CONSULTS →
⭐️ "Carly is one of the very best contractors I have worked with. She delivered outstanding work product."
⭐️ "Carly understood our industry and requirements in a way that few consultants do."
⭐️ "Carly has in-depth expertise in her field. She's in a different league from those who simply offer web design and logo packs."
Receive a targeted brand analysis to uncover your leading opportunities to improve captivation, resonation, and memorability with the audiences that matter most to your business.
Simply share 4 core assets that present your brand identity as it stands today, and I'll create a custom report of findings and recommendations for how you can immediately improve your position, strategy, and overall appeal today--with additional best practices you may want to consider into the future.
ABOUT ME 🙋🏻♀️
With a background in branding & market intel, I pair robust research + identity design to create strategies for differentiation. Through my focus in brand strategy, messaging, intel, and positioning, I'll help you identify top opportunities to strengthen your brand and better resonate with your target audiences.
WHAT OTHERS SAY ABOUT MY CONSULTS →
⭐️ "Carly is one of the very best contractors I have worked with. She delivered outstanding work product."
⭐️ "Carly understood our industry and requirements in a way that few consultants do."
⭐️ "Carly has in-depth expertise in her field. She's in a different league from those who simply offer web design and logo packs."
Business Type
Startup, Small Business, Midsize Business, Large BusinessWhat's included $1,000
These options are included with the project scope.
$1,000
- Delivery Time 3 days
- Number of Revisions 1
- Source Files
Optional add-ons
You can add these on the next page.
Additional Asset Input
+$50
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CT
Carol T.
Jun 26, 2024
Brand Messaging Activation - Website Copy
Carly is very talented and wonderful to work with!
JG
Jennifer G.
Jun 13, 2024
Follow-on Messaging Sessions
Carly is awesome! On a professional level she incredibly articulate and great at identifying key messaging for my brand. On a personal level she is fantastic to work with. Great energy and genuinely cares about the success of my company.
I've actually found her so helpful that I am continuing with her on a longer term, new contract. Definitely recommend!
I've actually found her so helpful that I am continuing with her on a longer term, new contract. Definitely recommend!
JV
Jennifer V.
Jun 12, 2024
Brand Positioning Platform - Final Milestone
Carly is a remarkably talented marketing consultant. It was an absolute pleasure working with her, from discussing her innovative approach to receiving the final product, which felt like a gift. Over the years, I have hired many consultants, but none have achieved the level of precision and excellence that Carly has. She's the real deal!
MH
Max H.
Jun 10, 2024
Goflow Website Project Copy: Phase 1 (Homepage)
Carly is not only a master wordsmith, but is a true pleasure to work with. She listens, understands the task deeply, and delivers beyond expectation.
JV
Jennifer V.
May 14, 2024
Brand Positioning Platform
About Carly
Brand Positioning Strategy | Brand Messaging | Tone & Voice
100%
Job Success
Denver, United States - 9:01 am local time
My background in creative branding and competitive intelligence allows me to create positioning strategies that achieve market differentiation for my clients. Supporting the full identity lifecycle as a one-stop-shop strategist, I typically help startups and B2B companies with brand strategy, messaging, market research, and competitive positioning needs. My services include the following:
1️⃣ BRAND FOUNDATIONS | RESEARCH + INTELLIGENCE ACROSS:
→ Competitive brandscape analyses
→ Target persona profiles
→ Brand heart workshops
→ Customer sentiment focus groups, interviews + surveys
→ Market trend analyses
2️⃣ YOUR UNIQUE POSITION | STRATEGIES FOR DIFFERENTIATION ACROSS:
→ Brand messaging frameworks
→ Employer branding roadmaps
→ Brand personality, tone + voice guidelines
→ Unique selling propositions
→ Persona-aligned value propositions
→ Customer experience design
3️⃣ ACTIVATION | YOUR BRAND ESSENCE, BROUGHT TO LIFE THROUGH:
→ Brand copywriting
→ Names + taglines
→ Website copywriting, messaging architecture + design
→ Marketing campaign concepts
With the help of partners, I also help my clients create visual identities with logos and palette/typography selections. I also collaborate with specialists in email marketing, search, and social media to bring brands to life through digital marketing strategies.
Regardless of your research, strategy, or expression needs, I can help you create an intelligent brand that drives growth and helps you realize your market potential. 🎯
WHAT OTHERS ARE SAYING ⭐️⭐️⭐️⭐️⭐️
→ This was hands down the best experience I have had with any contractor. Carly spent the time to map out deliverables, thoroughly understand my needs, and then she executed flawlessly. Her communication is top notch and I would recommend her for brand analysis / competitive analysis.
→ In my years of experience working with people, Carly ranks among the top 1%. She is highly communicative, professional, responsive, and detail-oriented. She took the vision of our business model and turned it into something tangible in the real world that we can now implement and deploy to build our small business.
→ Carly is incredible. Everyone involved in the project was blown away by the final product. She was able to capture the essence of the brand perfectly, and demonstrated an ability to articulate that messaging at a really high level. I could not recommend her work enough.
→ Carly was responsive, delivered according to tight deadlines and the end result was superb. I have been an entrepreneur for over 20 years and can honestly say Carly is one of the most efficient freelancers I have worked with. She is a consummate professional who clearly has mastered her craft.
Steps for completing your project
After purchasing the project, send requirements so Carly can start the project.
Delivery time starts when Carly receives requirements from you.
Carly works on your project following the steps below.
Revisions may occur after the delivery date.
Brand Strategy Audit Delivery
Carly will share her audit findings in the form of a PDF report for the client's strategic consideration. An example report structure may include an intro, overviews of strengths/improvement opportunities, a best practice summary, and a conclusion.