You will get a comprehensive Growth Plan for your e-commerce start-up
You will get a comprehensive Growth Plan for your e-commerce start-up
Project details
I have expertise in all areas of product-based e-commerce growth and marketing so I can take a 360-degree view of your business--everything from paid social creative to list-building to product mix to channel strategy.
I will look at all the levers that can impact your success at every stage of the funnel and provide a prioritized list of growth recommendations, pointing out which items are simple to implement (low-hanging fruit, if not dramatic in impact) and which are worth the investment in time and/or money to have a significant impact on the business.
I will look at all the levers that can impact your success at every stage of the funnel and provide a prioritized list of growth recommendations, pointing out which items are simple to implement (low-hanging fruit, if not dramatic in impact) and which are worth the investment in time and/or money to have a significant impact on the business.
What's included
| Service Tiers |
Starter
$2,500
|
Standard
$3,500
|
Advanced
$4,500
|
|---|---|---|---|
| Delivery Time | 14 days | 21 days | 24 days |
Number of Revisions | 0 | 0 | 0 |
About Dana
Growth Marketing and Fractional CMO for E-Commerce Start-Ups
San Francisco, United States - 10:00 am local time
Hi, I’m Dana (pronounced “Dah-na”). With a Stanford MBA and over 20 years of experience, I take the guesswork out of your marketing with a tailored, collaborative, logical process that clarifies your marketing strategy and helps you focus on what matters. Please take a minute to watch my video on the lower left of this profile to learn more!
Clients come to me for help with:
* DTC e-commerce growth marketing (full-funnel acquisition & retention)
* Brand strategy & messaging
* CPG brand management and offline marketing
* Product innovation & launch
Often in these industries:
* Skincare: acne & anti-aging
* Food & beverage
* Supplements
* Weight loss
* Period care, feminine care & menopause
* Fashion & beauty
For the last 12 years, I've supported entrepreneurs looking to grow or break out of a plateau. Here are some ways I help clients reach their goals:
💥 𝐆𝐫𝐨𝐰𝐭𝐡 𝐏𝐥𝐚𝐧: I identify and prioritize concrete growth opportunities.
💥 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: I uncover consumer insights and develop a brand strategy that sets the brand apart and resonates with consumers.
💥 𝐌𝐞𝐬𝐬𝐚𝐠𝐞 𝐃𝐞𝐯𝐞𝐥𝐨𝐩𝐦𝐞𝐧𝐭: Using a test-and-learn approach, I access effective messaging for each stage of the customer journey.
💥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐅𝐫𝐚𝐜𝐭𝐢𝐨𝐧𝐚𝐥 𝐂𝐌𝐎 𝐬𝐞𝐫𝐯𝐢𝐜𝐞𝐬: I develop a strategic plan to help achieve business goals, serving as advisor, team coach, or team leader.
As a next step, let's get on a 20-minute discovery call to discuss the scope of work so that I can get you a customized proposal and quote.
🆂🆄🅲🅲🅴🆂🆂🅴🆂 🅸🅽🅲🅻🆄🅳🅴:
🎯 𝐁𝐮𝐢𝐥𝐭 𝐃𝐓𝐂 𝐰𝐞𝐢𝐠𝐡𝐭 𝐥𝐨𝐬𝐬 𝐛𝐫𝐚𝐧𝐝 𝐭𝐨 𝟏𝟐𝐗 𝐬𝐚𝐥𝐞𝐬 𝐢𝐧 𝟐 𝐲𝐞𝐚𝐫𝐬.
ᅳ📢ᅳ► “Dana was the growth engine behind MealEnders… helped us to always have a clear path forward and overcome a host of challenges.” – Founder, MealEnders
🎯 𝐇𝐞𝐥𝐩𝐞𝐝 𝐥𝐢𝐟𝐭 𝐚𝐜𝐧𝐞 𝐛𝐫𝐚𝐧𝐝 𝐏𝐫𝐨𝐚𝐜𝐭𝐢𝐯'𝐬 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 𝐛𝐲 𝐚𝐥𝐦𝐨𝐬𝐭 𝐚 𝐟𝐮𝐥𝐥 𝐭𝐮𝐫𝐧 𝐜𝐨𝐧𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐧𝐠 𝐭𝐨 𝟒𝟎% 𝐭𝐨𝐩𝐥𝐢𝐧𝐞 𝐠𝐫𝐨𝐰𝐭𝐡.
ᅳᅳ► “Dana is the rarest of senior executives. She thinks strategically… works selflessly, and can be relied upon to deliver a high quality outcome — always.” – Partner, Guthy-Renker
🎯 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐬𝐤𝐢𝐧 𝐜𝐚𝐫𝐞 𝐛𝐫𝐚𝐧𝐝’𝐬 𝐫𝐞𝐯𝐞𝐧𝐮𝐞𝐬 𝐚𝐧𝐝 𝐫𝐞𝐭𝐚𝐢𝐥 𝐝𝐢𝐬𝐭𝐫𝐢𝐛𝐮𝐭𝐢𝐨𝐧 𝐚𝐭 𝟓𝟎% 𝐥𝐞𝐬𝐬 𝐬𝐩𝐞𝐧𝐝 𝐮𝐬𝐢𝐧𝐠 𝐝𝐢𝐫𝐞𝐜𝐭 𝐫𝐞𝐬𝐩𝐨𝐧𝐬𝐞.
ᅳᅳ► “Dana is extremely thorough, detail oriented and all around wonderful to work with. [She] will treat your business as if it were her own.” – Agency Partner
🎯 𝐑𝐞𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐞𝐝 𝐩𝐫𝐮𝐧𝐞𝐬 𝐭𝐨 𝐚𝐩𝐩𝐞𝐚𝐥 𝐭𝐨 𝐚 𝐲𝐨𝐮𝐧𝐠𝐞𝐫 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐚𝐧𝐝 𝐫𝐞𝐯𝐞𝐫𝐬𝐞𝐝 𝐬𝐚𝐥𝐞𝐬 𝐝𝐞𝐜𝐥𝐢𝐧𝐞𝐬 𝐟𝐨𝐫 𝐒𝐮𝐧𝐬𝐰𝐞𝐞𝐭.
ᅳᅳ► “Her strategic focus, strong business skills and a desire to succeed was instrumental in assisting… with implementation of new products and programs.” VP Marketing, Sunsweet
🎯 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐞𝐝 𝐚 𝐩𝐫𝐨𝐭𝐞𝐢𝐧 𝐛𝐚𝐫 𝐬𝐭𝐚𝐫𝐭-𝐮𝐩 𝐟𝐨𝐫 𝐚 𝐬𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐞𝐱𝐢𝐭.
Steps for completing your project
After purchasing the project, send requirements so Dana can start the project.
Delivery time starts when Dana receives requirements from you.
Dana works on your project following the steps below.
Revisions may occur after the delivery date.
Review assets and documents
I will review all documents provided and all brand assets and consumer touchpoints including ads, emails, website, etc.
Delve into Data/Metrics
After gaining access to all your platforms, I will examine data like: Audience demographics Ad creative & email performance Website visitor/conversion data