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You will get a detailed product marketing strategy for your Website or App
You will get a detailed product marketing strategy for your Website or App
Project details
I'll help you refine your product marketing strategy from acquisition to customer engagement and revenue. This would involve me taking into consideration pricing, product, place, promotion and recommending the best in class tools and strategies to grow across the conversion funnel.
Marketing Strategy Expertise
Social Media Marketing, Search Engine Optimization, Conversion Rate Optimization, Marketing Automation, ConsultationWhat's included
| Service Tiers |
Starter
$600
|
Standard
$800
|
Advanced
$1,500
|
|---|---|---|---|
| Delivery Time | 14 days | 18 days | 21 days |
Number of Revisions | 1 | 3 | 4 |
Marketing Strategy Report | |||
Customer Segmentation | - | ||
Promotional Campaign | - | - | |
Tailored Action Plan | |||
Website Review | - | - | - |
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Johnson was great. The audit was comprehensive and helpful. Thank you Johnson!
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Shawn R.
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Johnson is an expert when it comes to product analytics. He really understands tools like Posthog and Mixpanel and was really helpful in setting up in-app event measurement.
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Johnson did a fantastic job helping us with Mixpanel. He set up our tracking efficiently, making sure we could get the insights we needed. Highly skilled, great communication, and easy to work with. Definitely recommend!
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JT G.
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About Johnson
Sr Growth Product Manager & Analytics Expert | Mixpanel, Segment
90%
Job Success
Lagos, Nigeria - 7:08 pm local time
📋 𝗪𝗵𝗮𝘁 𝗜 𝗖𝗮𝗻 𝗗𝗼 𝗙𝗼𝗿 𝗬𝗼𝘂
As a 𝘎𝘳𝘰𝘸𝘵𝘩 𝘗𝘳𝘰𝘥𝘶𝘤𝘵, 𝘔𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨 & 𝘋𝘢𝘵𝘢 𝘌𝘹𝘱𝘦𝘳𝘵, I deliver hands-on expertise across growth, analytics, and automation functions that drive real results. Here’s how I add value👇🏽:
1. 🔧 𝗚𝗿𝗼𝘄𝘁𝗵 & 𝗗𝗮𝘁𝗮 𝗧𝗼𝗼𝗹 𝗦𝘁𝗮𝗰𝗸 𝗢𝗿𝗰𝗵𝗲𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻:
I seamlessly integrate analytics, customer engagement, and data systems to create a unified tool stack that powers growth insights and data-driven campaigns. I ensure each tool is optimized and aligned with your strategic objectives.
2. 🤝 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗟𝗶𝗳𝗲𝗰𝘆𝗰𝗹𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
I tailor onboarding, retention, and re-engagement campaigns that encourage users to discover value. By designing lifecycle marketing flows, I enhance activation rates and nurture user retention & loyalty.
3. 📊 𝗣𝗿𝗼𝗱𝘂𝗰𝘁/𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 & 𝗩𝗶𝘀𝘂𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
I uncover actionable insights by analyzing data using Mixpanel, Amplitude, PostHog, and other tools for a clear picture of user behavior. My approach to data visualization helps transform raw data into understandable trends, informing better decisions and growth strategies.
4. 📈 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 & 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻:
I design and execute high-impact A/B tests across websites & mobile apps, utilizing findings to refine experiences that drive consistent growth. My focus is on data-driven experimentation that delivers measurable improvements in conversion rates and engagement.
5. 💼 𝗣𝗟𝗚, 𝗦𝗲𝗹𝗳-𝗦𝗲𝗿𝘃𝗲 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗤𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗟𝗲𝗮𝗱𝘀 (𝗣𝗤𝗟) 𝗦𝘆𝘀𝘁𝗲𝗺𝘀 for 𝗦𝗮𝗮𝗦:
I design and implement SaaS product-led growth strategies; self-serve workflows, referral engines, and PQL systems to enable seamless user progression & lead qualification helping users experience value independently and at scale.
6. 🤖 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻 & 𝗡𝗼-𝗖𝗼𝗱𝗲 𝗧𝗼𝗼𝗹 𝗜𝗺𝗽𝗹𝗲𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻:
I leverage tools like Make, Zapier, Retool, Stape, Xano etc to streamline operations, implement server-side functions and automate repetitive tasks. My expertise in no-code solutions allows for rapid testing and efficient scaling, saving both time and resources.
7. 📆 𝗔𝗴𝗶𝗹𝗲 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁:
I develop Product Requirement Documents (PRDs), define user stories, and organize sprints and OKRs using tools like Jira, ClickUp, Notion, and Miro. I drive agile practices that keep projects on track, from ideation to launch.
🏆 𝗪𝗵𝗮𝘁 𝗦𝗲𝘁𝘀 𝗠𝗲 𝗔𝗽𝗮𝗿𝘁?
I don’t just help with the “what” – I focus on the “how” and “why,” combining deep experience in data, growth, and product strategy to ensure that every initiative is actionable, scalable, and impactful.
⭐️ I have a track record of helping companies drive their product growth strategy & metrics using a growth tool stack which includes any of the following and more;
- 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 & 𝗪𝗲𝗯 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀:
Amplitude • Mixpanel • PostHog • Pendo • Google Analytics (GA4) • GTM • Heap • Firebase • Tealium • Google Data Studio
- 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗼𝗻:
Braze • Customer.io • Onesignal • Activecampaign • Klaviyo • Insider • Leanplum • Airship • Iterable • Intercom • Marketo • Hubspot • Salesforce • Freshworks
- 𝗔𝘁𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 𝗧𝗼𝗼𝗹𝘀:
Appsflyer • Branch.io • Kochava • Adjust
- 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗗𝗮𝘁𝗮 𝗣𝗹𝗮𝘁𝗳𝗼𝗿𝗺𝘀 & 𝗘𝗧𝗟/𝗥𝗘𝗩𝗘𝗥𝗦𝗘 𝗘𝗧𝗟 𝗧𝗼𝗼𝗹𝘀:
Segment.com • mParticle • Rudderstack • Exponea (Bloomreach) • WebEngage • Dbt • ClearBit • FiveTran • Hightouch/Census
- 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 & 𝗔/𝗕 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗧𝗼𝗼𝗹𝘀:
Optimizely • Apptimize • VWO • Google Optimize • LaunchDarkly • Eppo • Statsig
- 𝗕𝗶 𝗧𝗼𝗼𝗹𝘀 & 𝗗𝗮𝘁𝗮 𝗪𝗮𝗿𝗲𝗵𝗼𝘂𝘀𝗲𝘀:
Looker • Mode • Domo • Google Bigquery • Snowflake
Ready to take your growth strategy to the next level? 💬 Let’s connect and make it happen!
𝗖𝗼𝗿𝗲 𝗦𝗸𝗶𝗹𝗹𝘀
🚀 Product Led Growth 📈 Growth Marketing 🤖 Marketing Lifecycle Automation 🎯 Attribution management 🔄 Agile product management 💡 Growth hacking 📊 Product Marketing & Analytics 📝 Product Strategy ⚙️ Feature optimization & prioritization 🛠️ Building Product Qualified Leads systems 🤳 Self-serve workflow 🧑💻 Customer data pipelines 📊 Business Intelligence & Product Analytics
𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀
SaaS, FinTech, e-commerce/marketplace, EdTech, HealthTech, etc
Steps for completing your project
After purchasing the project, send requirements so Johnson can start the project.
Delivery time starts when Johnson receives requirements from you.
Johnson works on your project following the steps below.
Revisions may occur after the delivery date.
Understanding the business objective(s) and customer journey