You will get a documented brand archetype and personality with messaging guidelines.
Top Rated
You will get a documented brand archetype and personality with messaging guidelines.
Project details
There is no shortage of agencies that charge a ton of money for Brand Identity. I know, as I used to work for them. But I've distilled the same deliverables we used to charge $20k for into a powerful package that gives you the same insights at a fraction of the cost.
My framework is adapted from Margaret Mark and Carol Pearson's the Hero & the Outlaw. It starts by defining your brand archetype, which we do through a survey sent to employees and customers. That tells us the character of the brand, but it doesn't tell us your brand personality, so we do that through a second survey.
Finally, knowing the archetype and the personality, we've got the needed information to describe the voice of your brand. Also, we've got powerful information that we use to inform designers as well. In fact, clients that use this framework to establish key brand identity facets faster and with greater certainty.
Finally, it's critical your archetype and personality have a unique place in your competitive mix. That's why I've got an add-on to evaluate others in your space.
Packaged deliverables will be presented to an audience of your choosing!
My framework is adapted from Margaret Mark and Carol Pearson's the Hero & the Outlaw. It starts by defining your brand archetype, which we do through a survey sent to employees and customers. That tells us the character of the brand, but it doesn't tell us your brand personality, so we do that through a second survey.
Finally, knowing the archetype and the personality, we've got the needed information to describe the voice of your brand. Also, we've got powerful information that we use to inform designers as well. In fact, clients that use this framework to establish key brand identity facets faster and with greater certainty.
Finally, it's critical your archetype and personality have a unique place in your competitive mix. That's why I've got an add-on to evaluate others in your space.
Packaged deliverables will be presented to an audience of your choosing!
Marketing Strategy Expertise
Marketing Automation, BrandingWhat's included
| Service Tiers |
Starter
$1,500
|
Standard
$3,000
|
Advanced
$4,500
|
|---|---|---|---|
| Delivery Time | 7 days | 7 days | 10 days |
Number of Revisions | 1 | 1 | 2 |
Marketing Strategy Report | - | - | - |
Customer Segmentation | - | - | - |
Promotional Campaign | - | - | - |
Tailored Action Plan | - | - | - |
Website Review | - | - | - |
Optional add-ons
You can add these on the next page.
Competitive Analysis
+$1,000Frequently asked questions
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About Marcus
Marketing Automation Strategy, Execution & Analysis
100%
Job Success
Bradenton, United States - 9:45 pm local time
For inbound, my primary experiences are with Pardot (now Salesforce Marketing Cloud Account Engagement), SharpSpring and Hubspot. I also work plenty in ActiveCampaign, Zoho & MailChimp.
For cold outbound, most of my work is within Apollo and Reply. I have my own instance of SmartLead for clients that simply want results and don't want to be bothered by another software license to manage.
I do this sort of work because it requires both technical and creative expertise:
You must configure everything properly if you want these campaigns to be sustainable.
Likewise, you must have compelling messaging if you expect anyone to convert.
My rates are higher because I'm one of the few people that have expertise in both of these necessary components.
Let's talk about it!
Steps for completing your project
After purchasing the project, send requirements so Marcus can start the project.
Delivery time starts when Marcus receives requirements from you.
Marcus works on your project following the steps below.
Revisions may occur after the delivery date.
Step 1 Select Your Package
Each package adds an additional deliverable. Brand archetype is a perfect first step, but personality brings more richness to the project. If you've got a dynamite content team, they can probably develop voice with that information by themselves.
Step 2 Customize and Deply Surveys
As much as possible, we keep the questions the same for consistency. Still, context matters, so we might make tweaks before we deploy (that's where the revisions come in).