EL
Eddie L.
Aug 26, 2023
Inbound marketing and systematic email nurtures
One of the best I have worked with. Knows his stuff. Super efficient. Extremely creative.
You will get a documented brand archetype and personality with messaging guidelines.
Top Rated Plus
You will get a documented brand archetype and personality with messaging guidelines.
Archetype
Custom survey using the same framework as agencies that charge $20k or more.
- Delivery Time 7 days
- Number of Revisions 1
7 days
delivery —
Oct 7, 2023
Revisions may occur after this date.
Upwork Payment Protection
Fund the project upfront. Marcus gets paid once you are satisfied with the work.
Project details
There is no shortage of agencies that charge a ton of money for Brand Identity. I know, as I used to work for them. But I've distilled the same deliverables we used to charge $20k for into a powerful package that gives you the same insights at a fraction of the cost.
My framework is adapted from Margaret Mark and Carol Pearson's the Hero & the Outlaw. It starts by defining your brand archetype, which we do through a survey sent to employees and customers. That tells us the character of the brand, but it doesn't tell us your brand personality, so we do that through a second survey.
Finally, knowing the archetype and the personality, we've got the needed information to describe the voice of your brand. Also, we've got powerful information that we use to inform designers as well. In fact, clients that use this framework to establish key brand identity facets faster and with greater certainty.
Finally, it's critical your archetype and personality have a unique place in your competitive mix. That's why I've got an add-on to evaluate others in your space.
Packaged deliverables will be presented to an audience of your choosing!
My framework is adapted from Margaret Mark and Carol Pearson's the Hero & the Outlaw. It starts by defining your brand archetype, which we do through a survey sent to employees and customers. That tells us the character of the brand, but it doesn't tell us your brand personality, so we do that through a second survey.
Finally, knowing the archetype and the personality, we've got the needed information to describe the voice of your brand. Also, we've got powerful information that we use to inform designers as well. In fact, clients that use this framework to establish key brand identity facets faster and with greater certainty.
Finally, it's critical your archetype and personality have a unique place in your competitive mix. That's why I've got an add-on to evaluate others in your space.
Packaged deliverables will be presented to an audience of your choosing!
Marketing Strategy Expertise
Marketing Automation, Branding
What's includedService Tiers
Starter
$1,500
Standard
$3,000
Advanced
$4,500
Delivery Time
7 days
7 days
10 days
Number of Revisions
1
1
2
Marketing Strategy Report
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Customer Segmentation
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Promotional Campaign
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Tailored Action Plan
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Optional add-ons
You can add these on the next page.
Competitive Analysis
+$1,000 Frequently asked questions
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GY
Greg Y.
Aug 24, 2023
30 minute consultation
Was great speaking with Marcus -- very insightful
VA
Vik A.
Jul 31, 2023
30 minute consultation
EL
Eddie L.
Jun 7, 2023
30 minute consultation
Extremely knowledgeable and responsive. Hired on the spot. Looking forward to working and learning from Marcus. An absolute professional.
EA
Eric A.
Jun 7, 2023
Digital Marketing / Lead Gen for B2B Consulting Firm
Marcus is an incredibly talented marketing strategist. When I was stuck on brand development and messaging, Marcus was able to help me quickly iterate my positioning to a new level, unlocking new paths to my target clients. I will absolutely work with Marcus again in the future.
About Marcus
Marketing Automation Strategy, Execution & Analysis
100%
Job Success
Bradenton, United States
- 10:15 pm local time
Unlike many marketing automation specialists, I'm a marketer who learned to use the technology. People hire me for three reasons:
1.) In addition to knowing the software, I'm an award-winning writer and a better than average email designer, so I won't just place your content in the software; I'll review it.
2.) I understand customer journeys, so I'll have insight and recommendations into cadences, subject lines and other tactics that increase the likelihood of your success.
3.) 90% of my customers hope to eventually bring marketing automation in-house, so I provide full documentation of any repetitive work I do for you. No more referring to generic marketing automation documentation. If desired, I'll tell you what to do for YOUR campaigns and prepare you for success after our contract is over.
If you select to interview me, you'll find I will ask you several questions about your business before I ask you about marketing automation. Today's platforms have a wide array of tools. It's my job to pull the right ones out of the box.
Current marketing automation platforms I support:
Pardot - I'm one of very few Expert-Vetted, Top Rated Plus freelancers on Upwork that work in Pardot.
Hubspot - I'm one of very few Expert-Vetted, Top Rated Plus freelancers on Upwork that work in Hubspot.
SharpSpring - So far as I know, I am the only Expert-Vetted freelancer on Upwork that supports SharpSpring, and one of very few Top Rated Plus freelancers to do so.
Makesbridge - So far as I know, I am the only Expert-Vetted freelancer on Upwork that supports Makesbridge, and one of very few Top Rated Plus freelancers to do so.
Steps for completing your project
After purchasing the project, send requirements so Marcus can start the project.
Delivery time starts when Marcus receives requirements from you.
Marcus works on your project following the steps below.
Revisions may occur after the delivery date.
Step 1 Select Your Package
Each package adds an additional deliverable. Brand archetype is a perfect first step, but personality brings more richness to the project. If you've got a dynamite content team, they can probably develop voice with that information by themselves.
Step 2 Customize and Deply Surveys
As much as possible, we keep the questions the same for consistency. Still, context matters, so we might make tweaks before we deploy (that's where the revisions come in).