You will get a 6-month, step-by-step marketing plan for your coaching or course business

Will B.
Will B. Will B.
Top Rated
1 contract in progress

Let a pro handle the details

Buy Marketing Strategy services from Will, priced and ready to go.

You will get a 6-month, step-by-step marketing plan for your coaching or course business

Will B.
Will B. Will B.
Top Rated
1 contract in progress

What's included $350

Step-by-Step Marketing Plan

Custom marketing plan outlining optimal leadgen, conversion, and offer strategy

  • Delivery Time 5 days
  • Number of Revisions 2
    • Tailored Action Plan
5 days delivery — Apr 25, 2024
Revisions may occur after this date.
Upwork Payment Protection
Fund the project upfront. Will gets paid once you are satisfied with the work.

Let a pro handle the details

Buy Marketing Strategy services from Will, priced and ready to go.

Project details

This is your opportunity to get your leadgen strategy, email strategy, offer structure, and general positioning assessed and broken down by someone who's done this for 50+ companies (so far). When I'm done with you, you'll have a full marketing plan that clearly lays out the next 6 months of growth for your business.

I'll send you my detailed onboarding questionnaire when you sign up, so all my recommendations are hyper-specific to your business.

Soon after, I'll send you a detailed action plan with:

>Clear prescription for the 1-2 hours of prioritized work you need to do each week for the next month to get your business and funnel

>Headline ideas and offer tweaks you can paste right into your landing page

>A proven path to profitability with examples to study

Finally, I'll throw in a complimentary follow-up call for you to ask any and all questions about the action plan and make sure you are aligned with all recommendations

As a bonus, I'll provide email support for any questions you have about the plan until it is fully implemented.
Marketing Strategy Expertise
Social Media Marketing, Branding, Consultation, Other
What's included $350 These options are included with the project scope.
  • Delivery Time 5 days
  • Number of Revisions 2
    • Tailored Action Plan

Frequently asked questions

148 reviews
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Rating breakdown


Laurie S.
Sep 6, 2023
Will B.

About Will

Will B.
Sales Copywriter: 6-Figure Funnels for Coaches & Course Creators
90% Job Success
4.8  (148 reviews)
1 contract in progress
Toronto, Canada - 8:27 pm local time
If you're selling coaching or courses, I'm your man.

In fact, if you're looking for a sales letter that turns your business around and makes every subsequent sale easier, I might just be the *only* person on this site who can deliver what you're looking for. Bold claim, but let me explain.

My name is Will Bartlett and I specialize in sales letters for course creators and coaches.

This means before we worry about sales emails, ads, webinars, landing pages, or anything else, we *need* to get your sales page right. As a direct response copywriter, I am great at selling these offers because I have worked with dozens of these businesses and built them sales assets that consistently print 5-figures a month... more than a year later.

Here's what most copywriters won't tell you about sales letters:

Context matters. An average sales page that works well with the rest of the funnel is WAY better than a great sales page that is a complete mismatch from the rest of the funnel.

I don't know if they're lazy or just not very good at their job, but managing context is THE MOST IMPORTANT aspect of your funnel and will determine its success above all else.

See for yourself - haven't you noticed how many copywriters want to go straight for the kill and start working on the sales letter right away?

That's why as soon as you hire me, I will go through your entire funnel and give you a *FREE* review of the rest of your funnel (I normally charge $500 for this).

You'll get a polished, 30-minute video where I guide you through all the things that will make your funnel work well with the sales letter I'm creating you.

### About Me ###

I work with course creators and coaches across every niche you could think of. Personal trainers, executive coaches, therapists, dating coaches, cryptocurrency gurus (the good kind), sex coaches, astrologers, Reiki specialists, and many more experts who used my marketing expertise to make a lot more than they were before they met me.

### What Can a Sales Copywriter Do For You ###

Well... obviously I'm going to write you an amazing sales letter. But what does that even mean?

Think of me more like a "high ticket sales partner." It's my job to do everything necessary to get you to the point where you can charge the big bucks.

We're going to make sure your offer is untouchable. When I'm done with you, you'll be the obvious choice over all your competitors.

The angle and ideas we use in your sales letter will guide all the content, email marketing, and social posts you do for months, because of how deeply we'll have gone into the sales argument.

Oh and obviously you'll get more sales.

Other recent experiences include:

-Creating sales letters for information products that went on to do mid-5-figures in launch week
-Writing email sequences (30 emails+) selling information products, high-end trading services, and coaching programs
-Writing Facebook ads, Criteo ads, Yahoo ads, advertorials
-Building funnels from start to finish (sales letters, squeeze pages, landing pages, email campaigns, upsells/cross-sells, and Facebook ads)
-Automating and managing email marketing campaigns in Mailchimp, Klaviyo, GetResponse, and ActiveCampaign for clients

But it all starts with the sales letter.

### My Story ###

At this point, I've worked with 100+ clients on and off Upwork and gotten them great results (check my reviews and testimonials). I cut my teeth writing copy for a top name in the financial newsletter space, and now, I'm focusing on coaches and consultants.

I still say "yes" to SaaS, B2B, and ecomm gigs that intrigue me, but those are very rare. Info products and coaching offers are my bread and butter.

You'll notice my hourly figure is quite low. That's because I've only just niched out to info products. This rate will not last long, and I expect it to soon surpass the $150/hour I charge existing clients.

After helping 16 business owners start and scale their offers into the low-to-mid 6-figures range, I know all the tricks you need to find and sell to your perfect clients.

### How I Do Business ###

Sales letters are my specialty. I've launched promos with A-list financial publishers and have numerous retainers underway. Because of that, I'm selective about what type of client I work with.

If we do work together, you can look forward to your sales going up shortly after you hire me.

To qualify to work with me, you must:

-Have an ethical product that actually works (you'd think this would be obvious at this point)
-Fill out my market research questionnaire. It makes the work I do 5x more effective.
-Trust that I know what I'm doing and be ready to test out the copy I send to you, even if it seems counterintuitive

### Next Steps ###

When you're ready, click the invite/contact button and send your intro message. Include a link to your current sales copy and offer, and I'll get back to you within 24 hours.

Steps for completing your project

After purchasing the project, send requirements so Will can start the project.

Delivery time starts when Will receives requirements from you.

Will works on your project following the steps below.

Revisions may occur after the delivery date.

Onboarding Call (optional)

Depending on how much detail you give and what questions I have after you fill out the survey, we may hop on a call where I'll pull out more answers and info from you.

Business Plan Delivery

Everything you've said in the questionnaire gets incorporated into a business plan.

Review the work, release payment, and leave feedback to Will.