You will get a retailer sell in deck to get you listed!
You will get a retailer sell in deck to get you listed!
Retailer sell-in deck
Category argument and 6-10 deck for presenting your product to retailers
- Delivery Time 3 days
- Number of Revisions 2
3 days
delivery —
Sep 22, 2024
Revisions may occur after this date.
Upwork Payment Protection
Fund the project upfront. Victoria gets paid once you are satisfied with the work.
Project details
Often brand owners go into retailers focusing on what they think is great about their product but in order to get a listing in a retailer you have to show how your brand will fit with their category and objectives as a retailer. How it will add value or volume and what brand it should replace and why.
Successful retailer presentations are usually very pithy and construct a clear category argument about why your product should get a place in a certain part of the store and how it will add commercial value. We can help you construct an effective category argument and sell-in deck that includes all the key information a buyer needs to know to list your brand.
We are seasoned FMCG marketers and we have developed and sold hundreds of products from big and small brands into retail over our careers. We can help you with your deck and prep you for the sort of questions you are likely to face and the sorts of questions you should ask when you meet retail buyers.
Successful retailer presentations are usually very pithy and construct a clear category argument about why your product should get a place in a certain part of the store and how it will add commercial value. We can help you construct an effective category argument and sell-in deck that includes all the key information a buyer needs to know to list your brand.
We are seasoned FMCG marketers and we have developed and sold hundreds of products from big and small brands into retail over our careers. We can help you with your deck and prep you for the sort of questions you are likely to face and the sorts of questions you should ask when you meet retail buyers.
$1,500
- Delivery Time 3 days
- Number of Revisions 2
About Victoria
Brand & Marketing Partner | Research/positioning/comms plans
Horsforth, United Kingdom - 2:25 pm local time
Twenty years experience lovingly developing, growing and managing brands including Anchor, Cravendale, Arla Skyr, Lactofree, Ainsley Harriott Foods and local radio stations.
My top skills:
- Interpreting what consumers mean vs what they say in research to find the golden nuggets that lead to distinct and powerful brand positioning and messages
- Strong instinct and eye for creative and comms - impactful campaigns
- Highly commercial and focused on delivering profitable growth - good at getting spend vs reach/growth delivery balance
Taking on the following types of project:
- Consumer insight/research (understanding, sizing and selecting target audiences)
- Brand positioning and key message development
- Brand identity development
- Comms plan development/implementation
- Media strategy
- Campaign development/implementation
- Retailer sell in decks and support
- Pricing or distribution strategy advice
- General marketing advice/support
Steps for completing your project
After purchasing the project, send requirements so Victoria can start the project.
Delivery time starts when Victoria receives requirements from you.
Victoria works on your project following the steps below.
Revisions may occur after the delivery date.
Exploration
We need to gather some information from you about your brand to prepare the presentation. We can do this over a 1 hour call and/or send you a template to complete.
Brand presentations and assets provided
Logos, product images, presentation template etc. If you do not have this we can help you create with our partner designers but this will be at extra cost.