You will get a Senior PPC Consultant/Director to help you with Ad Strategy & Planning
Top Rated
You will get a Senior PPC Consultant/Director to help you with Ad Strategy & Planning
Top Rated
Project details
This project is perfect for companies looking to hire a Senior PPC Strategist to help them with questions they may have.
For example, do you need your staff to be trained on Facebook, Microsoft or Google Ads? Are you struggling with conversion tracking implementation? Are you looking for ways to improve your campaigns? Do you need help with account structure? Do you need help with reporting?
The project allows you to have your own dedicated Senior PPC Consultant to help with any questions, or concerns that might arise when doing PPC. I have over 15 years of experience in Digital marketing and I have been running ads for over 10 years.
For example, do you need your staff to be trained on Facebook, Microsoft or Google Ads? Are you struggling with conversion tracking implementation? Are you looking for ways to improve your campaigns? Do you need help with account structure? Do you need help with reporting?
The project allows you to have your own dedicated Senior PPC Consultant to help with any questions, or concerns that might arise when doing PPC. I have over 15 years of experience in Digital marketing and I have been running ads for over 10 years.
Social Platform
Facebook, InstagramLanguage
EnglishWhat's included
| Service Tiers |
Starter
$2,000
|
Standard
$4,000
|
Advanced
$6,000
|
|---|---|---|---|
| Delivery Time | 30 days | 30 days | 30 days |
Current Campaign Audit | |||
Target Audience Research | |||
Seasonal Ad Calendar | |||
Ad Content Creation | |||
Ad Setup | |||
Ad Management |
Frequently asked questions
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SS
Shaun S.
May 21, 2025
Meta Monthly Management for App Install Campaign
Lisa is exceptional and upfront. She responds almost immediately to any questions. On a practical aspect she brought our CPA from $75 to $5 in under a month.
PD
Parisa D.
Mar 31, 2025
30 minute consultation
LL
Logan L.
Mar 13, 2025
You will get a full account restructuring + optimization for your Google Ads account
SP
Sandy P.
Nov 15, 2024
30 minute consultation
AA
Alex A.
Oct 29, 2024
30 minute consultation
About Lisa
PPC Expert I Facebook & Instagram Ads I Google Ads I Microsoft Ads
100%
Job Success
Calgary, Canada - 9:10 pm local time
I’m a Top Rated Plus + Expert-Vetted freelancer (Top 1%) managing over $3M/month in ad spend across e-commerce and lead gen. I’ve helped small businesses, agencies and global brands grow, and I don’t believe in guesswork—just data, strategy, and real results.
💡 On Upwork since 2012
✅ 130+ jobs successfully completed
✅ 100% Job Success
📈 Long-term clients, proven ROAS
🧠 I personally manage every account—no outsourcing, no BS
If you’re serious about growth, let’s talk.
Feel free to check my reviews!
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💬 A quick note on how I work:
I primarily work on a monthly retainer (3-month min) for ongoing management. Hourly rate is for short-term or consulting work only (multi-hour min). See pre-set project options at the bottom of my profile.
👉 Just need help with setup, audits, or scaling?
No problem—send me a message! I’ve helped clients clean up accounts, optimize performance, and scale profitably. (Happy to share case studies!)
📊 I mainly work with established businesses spending $20K–$100K/month, but also support startups and small businesses if the total ad spend is at least $10K/month.
🧩 For agencies: I charge per client account, not a flat retainer. There's typically no minimum spend required — it’s handled case by case.
⚠️ Please note: If your Google or Facebook ad account has been suspended (or is currently under review/suspension), I won’t be able to assist with reactivation or appeals. ⚠️
💼 Monthly Management Rates & Requirements:
✅ No setup fees — pricing is based on your monthly ad spend.
📊 Tiers 1–3 include 2 ad channels (e.g. Google + Meta)
📈 Tiers 4–5 include up to 3 ad channels
Ad Spend Requirements:
• E-commerce (Facebook): Minimum $9K/month preferred — but I’m happy to assess if your spend is slightly below that.
• Lead Gen: Typically $25K+/month total spend — but feel free to reach out if you’re below that; I’m happy to assess.
📦 Tiered Pricing:
Tier 1 – Ad spend under $10K/month → $2,000/month
Tier 2 – $10K–$25K/month → $2,800/month
Tier 3 – $25K–$50K/month → $4,000/month
Tier 4 – $50K–$100K/month → $5,500/month
Tier 5 – $100K+/month → Custom pricing – contact me
📦 What’s Included in My Monthly Retainer:
✔️ Free initial PPC audit to spot key gaps and quick wins
✔️ Full campaign/account management & ongoing optimization
✔️ Campaign structure setup + in-depth keyword research
✔️ Google Shopping & Merchant Center setup + feed syncing
✔️ Ad copywriting using existing creatives (or your own copy)
✔️ Conversion tracking guidance (dev/team handles setup)
✔️ Retargeting campaigns – includes Criteo, AdRoll, remarketing
✔️ Facebook Catalog Sales campaign setup + testing
✔️ Custom & Lookalike Audiences tailored to your goals
✔️ Landing page review with CRO-focused suggestions
✔️ A/B testing for ads & landing pages
✔️ CRO tips + AOV growth strategies for e-com
✔️ Weekly performance reporting
✔️ 7-day availability + daily campaign monitoring
🚫 What’s Not Included / Requires Client-Side Support:
❌ Conversion tracking setup (GTM, pixels, etc.) – I’ll guide you, but implementation must be handled by your dev or team
❌ Creative production (video/photo/design) – I work with existing assets but can offer input if needed
❌ Landing page design/build – I provide CRO suggestions, but don’t handle development
❌ Email marketing, SEO, or organic social – I focus strictly on paid advertising
❌ Suspended accounts – I don’t assist with reactivations or appeals on Google or Meta
❌ Custom dashboards – Reporting is included, but no Looker/Data Studio builds
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👋 More About Me
I’m a full-time freelancer with 15+ years of experience in digital marketing, specializing in Facebook Ads since 2011 and Google Ads since 2014. I’m certified in Google Ads (Search, Shopping, Display), Google Analytics, and Microsoft Ads.
Most of the accounts I manage spend between $20K–$100K/month, though I’ve handled much larger budgets—from $300K to $3M+ per month. I work with a mix of direct clients and agencies across Canada, the U.S., Europe and Australia.
✨ I've helped multiple startups grow from 4 to 7 figures/month, and I always aim to bring value beyond the clicks—sharing insights, strategies, and optimization ideas that actually move the needle.
💬 Client support is a huge priority for me — I’m known for being extremely responsive. Got a question? You’ll typically hear back from me within minutes (unless I’m asleep, of course!).
Most of my campaigns run on Meta (Facebook/Instagram) and Google Ads, but I also manage Microsoft Ads for U.S.-based clients. Budgets can range anywhere from $300/day to $400K+/month.
🇨🇦 I’m based in Canada and bilingual in English and French.
Oui, je parle français ! (J’ai des clients au Québec, en Belgique, en Suisse et en France.)
Steps for completing your project
After purchasing the project, send requirements so Lisa can start the project.
Delivery time starts when Lisa receives requirements from you.
Lisa works on your project following the steps below.
Revisions may occur after the delivery date.
Send me a message
Send me a message to discuss if you want to do chat or video calls for our engagement