You will get a strategic communications plan that achieves your goals and objectives
You will get a strategic communications plan that achieves your goals and objectives
Project details
Starter: 1 x goal & up to 3 x objectives
Standard: 2 x goals & up to 3 x objectives for each goal
Advanced: 3 x goals & up to 3 x objectives for each goal
e.g. for crisis management, marketing communications, employee communication, political lobbying, reputation maintenance etc.
Your plan incorporates:
1. Situation Analysis: a narrative that analyses your communication issues & opportunities based on research;
2. Goals: reflecting your organization's business strategy that deal with reputation and/or relationships and/or tasks;
3. Objectives (measurable): to achieve the goals. They deal with raising awareness and/or building acceptance and/or convincing publics to take action;
4. Key Messages: informative or persuasive;
5. Target Publics: the people to receive the key messages;
6. Communication Pathways: e.g. controlled media, uncontrolled media, special events, sponsorship etc;
7. Communication Tools: e.g. website, social media, interviews, media releases, displays etc;
8. Implementation: what are the financial, human and technological resources required to put the strategy into action;
9. Evaluation: an explantion of how the success of the strategy should be measured.
Standard: 2 x goals & up to 3 x objectives for each goal
Advanced: 3 x goals & up to 3 x objectives for each goal
e.g. for crisis management, marketing communications, employee communication, political lobbying, reputation maintenance etc.
Your plan incorporates:
1. Situation Analysis: a narrative that analyses your communication issues & opportunities based on research;
2. Goals: reflecting your organization's business strategy that deal with reputation and/or relationships and/or tasks;
3. Objectives (measurable): to achieve the goals. They deal with raising awareness and/or building acceptance and/or convincing publics to take action;
4. Key Messages: informative or persuasive;
5. Target Publics: the people to receive the key messages;
6. Communication Pathways: e.g. controlled media, uncontrolled media, special events, sponsorship etc;
7. Communication Tools: e.g. website, social media, interviews, media releases, displays etc;
8. Implementation: what are the financial, human and technological resources required to put the strategy into action;
9. Evaluation: an explantion of how the success of the strategy should be measured.
Marketing Strategy Expertise
Branding, Consultation, OtherWhat's included
| Service Tiers |
Starter
$1,580
|
Standard
$2,370
|
Advanced
$3,160
|
|---|---|---|---|
| Delivery Time | 10 days | 20 days | 30 days |
Number of Revisions | 2 | 2 | 2 |
Marketing Strategy Report | |||
Customer Segmentation | |||
Promotional Campaign | |||
Tailored Action Plan | |||
Website Review | - | - | - |
Optional add-ons
You can add these on the next page.
Additional Revision
+$632About Sean
Ph.D. | Strategic Communicator | Strategist | Planning | Analysis
Newport, Australia - 1:30 am local time
Steps for completing your project
After purchasing the project, send requirements so Sean can start the project.
Delivery time starts when Sean receives requirements from you.
Sean works on your project following the steps below.
Revisions may occur after the delivery date.
Video conference: you and I discuss your project
My preference is for an up to 60 min discussion. For your project to be successful, I must understand the need behind your need for a strategic communications plan.
Draft 1: for your review and comment
My research and writing are of the highest professional standard. I will provide you with the first draft within one to two weeks. To maintain the project's delivery timeline, I will need your review and comments returned to me within 24hrs.