You will get a VIP Sprint Day: A dedicated brand comms strategist for a day
Top Rated
Project details
Don't have a brand comms strategist or senior copywriter in-house? No problem!
With this VIP Sprint Day, you will have me dedicated to your work for an entire working day. We'll agree in advance what I'll be helping you with, which could be something like:
• Providing a fresh, expert opinion and guidance on strategic brand comms or campaign ideas
• Reviewing and providing recommendations on written brand comms like presentations, company profiles, etc.
• Being a sounding board for product positioning, messaging approach, defining your offer, etc.
• Polishing some of your existing communications copy to make sure it's on-brand and professional
• Helping to finish a copywriting project that has been on your to-do list for way too long, like writing up a case study.
... or helping you conceptualize, shape or complete other types of brand communications or copywriting projects.
Please note I am a brand strategist and copywriter, not a designer. I cannot help you with design projects.
With this VIP Sprint Day, you will have me dedicated to your work for an entire working day. We'll agree in advance what I'll be helping you with, which could be something like:
• Providing a fresh, expert opinion and guidance on strategic brand comms or campaign ideas
• Reviewing and providing recommendations on written brand comms like presentations, company profiles, etc.
• Being a sounding board for product positioning, messaging approach, defining your offer, etc.
• Polishing some of your existing communications copy to make sure it's on-brand and professional
• Helping to finish a copywriting project that has been on your to-do list for way too long, like writing up a case study.
... or helping you conceptualize, shape or complete other types of brand communications or copywriting projects.
Please note I am a brand strategist and copywriter, not a designer. I cannot help you with design projects.
Marketing Strategy Expertise
Consultation, OtherWhat's included $1,500
These options are included with the project scope.
$1,500
- Delivery Time 5 days
- Number of Revisions 0
Optional add-ons
You can add these on the next page.
Additional Revision
+$450
74 reviews
(72)
(2)
(0)
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(0)
OW
Olivia W.
Dec 16, 2024
Jo is awesome! I appreciated her enthusiasm for my project. I've worked with MANY consultants, and Jo is one of the best brand strategists and copywriters out there. From her active listening to thorough + practical recommendations, I definitely walked away with next steps and feedback on how I can better present my brand.
OP
Oliver P.
Apr 2, 2025
60 minute consultation
RB
Roseanne B.
Jan 17, 2025
60 minute consultation
Jo was great, gave valuable insight and suggestions. Would work with her again.
OW
Olivia W.
Dec 16, 2024
You will get a VIP Sprint Day: A dedicated brand comms strategist for a day
Jo is awesome! I appreciated her enthusiasm for my project. I've worked with MANY consultants, and Jo is one of the best brand strategists and copywriters out there. From her active listening to thorough + practical recommendations, I definitely walked away with next steps and feedback on how I can better present my brand.
MB
Matthew B.
Nov 1, 2024
60 minute consultation
JF
Jacob F.
Sep 24, 2024
Brand and Content Strategist for Niche Product
Hire Jo. Just do it.
Prior to my work with Jo, I thought brand strategy and messaging work was "fluffy" and unimportant. Despite that, after hearing some negative feedback from a few of our customers, I set out to find someone who could help us professionalize and standardize our brand.
Jo wasn't the least expensive candidate that I interviewed - but she gave me comfort that she (a) had done this before, (b) would manage our project well, and (c) would leave us better than she found us. Fortunately for us, all three of those points were spot on.
I am a "tough client". I have high expectations and I count of my team to follow through. With Jo, I didn't have to sweat the project at all. She certainly made me put in the work (as she told me she would from the beginning) -- but she kept me very well informed throughout the entire project and really left us with some incredible deliverables.
I can say - without a shadow of a doubt - our business is better off thanks to Jo.
So just hire her. You won't regret it!
Prior to my work with Jo, I thought brand strategy and messaging work was "fluffy" and unimportant. Despite that, after hearing some negative feedback from a few of our customers, I set out to find someone who could help us professionalize and standardize our brand.
Jo wasn't the least expensive candidate that I interviewed - but she gave me comfort that she (a) had done this before, (b) would manage our project well, and (c) would leave us better than she found us. Fortunately for us, all three of those points were spot on.
I am a "tough client". I have high expectations and I count of my team to follow through. With Jo, I didn't have to sweat the project at all. She certainly made me put in the work (as she told me she would from the beginning) -- but she kept me very well informed throughout the entire project and really left us with some incredible deliverables.
I can say - without a shadow of a doubt - our business is better off thanks to Jo.
So just hire her. You won't regret it!
About Jo
Brand Messaging Strategy: Positioning, values, USPs, buyer personas ++
100%
Job Success
Lisbon, Portugal - 1:41 pm local time
You’ve got a great product, enthusiastic customers, and market traction. But you can’t shake the feeling that your brand communications are selling you short.
Does any of this sound familiar?
- "We haven't ever done a proper brand strategy."
- "We DIY bootstrapped our brand strategy when we first started out."
- "Our comms feel scattered and inconsistent. There's no clear direction."
- "Our product is amazing! Our comms, not so much..."
- "Different people write different content, and it shows."
- "It's hard to explain properly what we do. People don't always get it."
- "Now we have secured funding, we need to show a ROI on our marketing."
- "We're too close to our business and need a fresh, expert pair of eyes to take a look at our comms."
You're not alone!
Work with me and you'll get a data-driven, results-oriented brand and messaging strategy that delivers clearer, organized and more impactful comms. Let's combine a ton of customer research and insights from internal workshop sessions with copy psychology, proven models and conversion techniques.
The result: A strategy for your brand comms that will inspire, excite and get results. This includes purpose, vision, mission, values, competitor analysis, positioning, differentiators / USPs, buyer personas, features and benefits, key message, messaging architecture, brand personality and brand voice.
And once that's in place, I'll create impactful, compelling copy for your website that converts - all laid out in beautiful wireframes so your web team knows exactly what to do.
** PLEASE NOTE: I am not a graphic designer. I do the strategic thinking and planning that happens *before* you brief someone to design your visual brand. **
➡️ A full brand & messaging strategy costs from $25K. My minimum copywriting project fee is $5,000 and I do fixed fee contracts only. If you would like to work with me for a smaller project, please book a VIP Sprint Day or Consultation (scroll down this profile to find them). Thanks.
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💙 "Jo helped us in an incredible way by bringing clarity and organization to how we show our brand to the world. If you are doing some kind of marketing without truly understanding the fundamentals of your brand, you are wasting your time. Jo will challenge your current thoughts and will help you to discover more insights and unique selling points you weren’t aware before." [ Brand and messaging strategy work ]
💙 "It was extremely rewarding to collaborate with Jo. She has a great mindset and lots of experience, she is super hands-on and an outstanding communicator. With her help, we brought our brand values and communication to a next level." [ Brand and messaging strategy work, copywriting mentoring ]
💙 "Hire Jo. Just do it. Jo wasn't the least expensive candidate that I interviewed - but she gave me comfort that she (a) had done this before, (b) would manage our [ brand and messaging strategy + copywriting ] project well, and (c) would leave us better than she found us. All three of those points were spot on. I am a "tough client". I have high expectations. With Jo, I didn't have to sweat the project at all. She kept me well informed throughout and left us with some incredible deliverables. Without a shadow of a doubt - our business is better off thanks to Jo."
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ABOUT ME
I’ve worked with hundreds of brands in 28 countries in my 25+ year career. From huge multinationals to government departments, tech and SaaS businesses, insurance companies, financial services, higher ed institutions, broadcast and media organizations, startups and more.
The big names include L'Oréal, Spar, Southern Comfort, BT (British Telecom), STA Travel, the UK Department of Health, Johnson & Johnson, Triumph, Primedia, Motorola, Jeep. But these days I prefer helping SMBs who are looking to level up their growth as that’s where can bring a ton of value, fast.
👑 "Jo is awesome! I've worked with MANY consultants, and Jo is one of the best brand strategists and copywriters out there. From her active listening to thorough + practical recommendations, I definitely walked away with next steps and feedback on how I can better present my brand."
*** Please note: My mission is to help companies who are doing good things to reach the people who will most benefit from their products or services. For this reason I don't work with companies that exploit people or the planet, including tobacco/vaping, fossil fuels, gambling or pseudoscience. ***
Steps for completing your project
After purchasing the project, send requirements so Jo can start the project.
Delivery time starts when Jo receives requirements from you.
Jo works on your project following the steps below.
Revisions may occur after the delivery date.
Intake form and planning call completed
I'll send you a form to fill in so I can understand more about what you need help with. When I have reviewed this information, we'll have a 45 min call 24-48 hours before your VIP Sprint Day to plan it.
I work on your project for a day
- Optional: Brief kick-off call to start the day. - Included: 30 min wrap-up call or Loom video where I talk you through the work I've done. - During the day, it will be helpful if you are contactable via email for quick answers.