You will get Inbox Placement and Deliverability Audit and Recommendations
You will get Inbox Placement and Deliverability Audit and Recommendations
Project details
Do you have these concerns about your email program:
Reduction in email performance and engagement (opens, clicks, actions/sales)
Large hard and soft bounce numbers
Spam Complaints
Blacklisting
Low-quality email acquisition
An increasing number of messages going to spam folders or undelivered completely
Lower ROI on emails
Compliance issues
Uncertainty about data quality
Authentication issues (DMARC, SPF, DKIM, BIMI)
A thorough audit of your email program's statistical health, your technical setup, your data hygiene, your segmentation, and your acquisition strategy can help to identify areas where you are strong and areas you can improve.
I’m offering 3 tiers of deliverability audits, some with additional testing and reporting. Wherever you are in your deliverability journey, I can help put into place a plan you can use ongoing to keep your sender reputation and email performance in top shape.
You can expect nearly immediate improvements in your email performance with this project, though improvements in deliverability can take 30-90 days to see full results. I also help demystify deliverability to your team so you can maintain a healthy email program long-term.
Reduction in email performance and engagement (opens, clicks, actions/sales)
Large hard and soft bounce numbers
Spam Complaints
Blacklisting
Low-quality email acquisition
An increasing number of messages going to spam folders or undelivered completely
Lower ROI on emails
Compliance issues
Uncertainty about data quality
Authentication issues (DMARC, SPF, DKIM, BIMI)
A thorough audit of your email program's statistical health, your technical setup, your data hygiene, your segmentation, and your acquisition strategy can help to identify areas where you are strong and areas you can improve.
I’m offering 3 tiers of deliverability audits, some with additional testing and reporting. Wherever you are in your deliverability journey, I can help put into place a plan you can use ongoing to keep your sender reputation and email performance in top shape.
You can expect nearly immediate improvements in your email performance with this project, though improvements in deliverability can take 30-90 days to see full results. I also help demystify deliverability to your team so you can maintain a healthy email program long-term.
What's included
| Service Tiers |
Starter
$500
|
Standard
$1,000
|
Advanced
$2,000
|
|---|---|---|---|
| Delivery Time | 10 days | 40 days | 70 days |
Number of Revisions | 1 | 1 | 1 |
Account Settings Review | |||
Analytics & Tracking Setup | |||
Campaign Optimization | - | - | - |
Customer Lifecycle Messaging | - | - | - |
Marketing Action Plan | |||
Marketing Analytics Report | - | ||
Subscriber Form Setup | - | - | - |
Optional add-ons
You can add these on the next page.
Additional Trigger Email Setup
(+ 2 Days)
+$100
Additional Trigger SMS Setup
+$40
Customer Lifecycle Messaging
(+ 2 Days)
+$100
Subscriber Form Setup
+$40Frequently asked questions
About Rachael
Data-driven email deliverability and inbox placement consulting
Austin, United States - 3:02 am local time
It is important to understand that improving sender reputation, inbox placement, and ultimately, email performance, is an ongoing practice. My goal is to establish a long-term, sustainable plan for your organization that includes successful emailing behavior as well as data hygiene, engagement, and acquisition practices. While I'm happy to work with clients on retainer, I'm also interested in training your marketing staff on how to maintain a healthy email program on their own. I offer a few deliverability packages based on how much help you think you need. Then you can decide on additional ongoing services if necessary. You can also call me in for email emergencies. They do happen and I can help!
Put me in front of an audience because I love talking about this stuff and regularly present on deliverability best practices at conferences and workshops. Some have said that my gentle delivery and data-focused problem solving make me a joy to work with. I've also been known to get a few laughs from my audience. I like to work with all levels of leadership at your organization, from those building and sending email to the highest ranks of your organization's marketing team.
I also develop overall email strategy, coaching, and training as needed by my clients including re-engagement/re-permission, email acquisition, audience segmentation, content editing, copywriting, and online relationship development and automation. While I've devoted much of my career to the social good/non-profit space, I also work with small to enterprise-sized businesses on their email programs. I can help on nearly all email marketing software providers including Klaviyo (Deliverability and SMS Certified), Constant Contact, Mailchimp, HubSpot, Luminate Online, and others.
My clients are my number one priority and I've cultivated a culture of trust, honesty, humor, and empathy. No matter what stage your email program, my goal is to provide meaningful, understandable improvements you can maintain with or without my help.
I'm based just outside Austin, TX and provide exceptional services from my home office in a 1964 Airstream Land Yacht. Brisket, the shih tzu, is my office manager and Chief Interruption Officer. My Central time zone makes it easy for immediate conversations from both the East and West coasts -- I'm an easy phone call away at any time.
Steps for completing your project
After purchasing the project, send requirements so Rachael can start the project.
Delivery time starts when Rachael receives requirements from you.
Rachael works on your project following the steps below.
Revisions may occur after the delivery date.
Kickoff Virtual Meeting
In this meeting, I'll collect information about your email program. What are your current metrics? What areas do you want to see improved? Any considerations as we begin the audit? Have you been blacklisted or received spam complaints?
The consultant will complete an investigation of deliverability health
In this phase, I will review your email stats, bounce reports, authentication, list quality, and other metrics. There may be questions for those who send or build emails, or for database managers. These questions can typically be covered by email.