You will get IP Warming for Improved Email Delivery and Performance

Rachael T.
Rachael T.

Let a pro handle the details

Buy Email Platform Support services from Rachael, priced and ready to go.

You will get IP Warming for Improved Email Delivery and Performance

Rachael T.
Rachael T.

Select service tier

Housefile Size <100K

Small email housefiles can usually complete warming within 30 days.

  • Delivery Time 40 days
  • Number of Revisions 2
    • Account Settings Review
    • Analytics & Tracking Setup
    • Marketing Action Plan

40 days delivery — Dec 19, 2024
Revisions may occur after this date.
Upwork Payment Protection
Fund the project upfront. Rachael gets paid once you are satisfied with the work.

Let a pro handle the details

Buy Email Platform Support services from Rachael, priced and ready to go.

Project details

IP Warming is a highly recommended process to undertake any time you change your sending IP address. One common reason for having a new IP address is migrating to a new email tool. The concept is that you send to a small, highly engaged portion of your audience first and gradually expand your audience to include all constituents, including those less engaged ones, throughout several messages over time. Ensuring that the first messages sent using your new IP address have lots of opens, clicks, and actions, you identify to the Email Service Providers (ESP) that you are a responsible sender. This improves inbox placement so you can preserve the same email performance as you had on your former tool.

Warming ensures that your new IP address performs well when you are migrating from email-sending tools or just simply starting over with a new sending IP address. It might sound complicated but it is quite easy and I'll guide you through each step.

Additionally, through this process, you will have identified who are your most and least engaged constituents. You can then use that data strategically in your future marketing plans.

I can help you with any email marketing tool you use.
What's included
Service Tiers Starter
$500
Standard
$1,000
Advanced
$1,500
Delivery Time 40 days 70 days 70 days
Number of Revisions
223
Account Settings Review
Analytics & Tracking Setup
Campaign Optimization
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Customer Lifecycle Messaging
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Marketing Action Plan
Marketing Analytics Report
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Subscriber Form Setup
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Optional add-ons You can add these on the next page.
Marketing Analytics Report (+ 5 Days)
+$500

Frequently asked questions

Rachael T.

About Rachael

Rachael T.
Data-driven email deliverability and inbox placement consulting
Austin, United States - 11:58 am local time
If your audience isn't receiving your emails or your email performance is lower than you want, you need my help. I review your technical email sending setup, email engagement metrics, and overall email program goals and then deliver a strategic, data-driven plan to improve sender reputation and inbox placement. From email bounce codes to data hygiene to developing a culture of high quality data acquisition and re-engagement, I can help dramatically improve your email program ROI.

It is important to understand that improving sender reputation, inbox placement, and ultimately, email performance, is an ongoing practice. My goal is to establish a long-term, sustainable plan for your organization that includes successful emailing behavior as well as data hygiene, engagement, and acquisition practices. While I'm happy to work with clients on retainer, I'm also interested in training your marketing staff on how to maintain a healthy email program on their own. I offer a few deliverability packages based on how much help you think you need. Then you can decide on additional ongoing services if necessary. You can also call me in for email emergencies. They do happen and I can help!

Put me in front of an audience because I love talking about this stuff and regularly present on deliverability best practices at conferences and workshops. Some have said that my gentle delivery and data-focused problem solving make me a joy to work with. I've also been known to get a few laughs from my audience. I like to work with all levels of leadership at your organization, from those building and sending email to the highest ranks of your organization's marketing team.

I also develop overall email strategy, coaching, and training as needed by my clients including re-engagement/re-permission, email acquisition, audience segmentation, content editing, copywriting, and online relationship development and automation. While I've devoted much of my career to the social good/non-profit space, I also work with small to enterprise-sized businesses on their email programs. I can help on nearly all email marketing software providers including Klaviyo (Deliverability and SMS Certified), Constant Contact, Mailchimp, HubSpot, Luminate Online, and others.

My clients are my number one priority and I've cultivated a culture of trust, honesty, humor, and empathy. No matter what stage your email program, my goal is to provide meaningful, understandable improvements you can maintain with or without my help.

I'm based just outside Austin, TX and provide exceptional services from my home office in a 1964 Airstream Land Yacht. Brisket, the shih tzu, is my office manager and Chief Interruption Officer. My Central time zone makes it easy for immediate conversations from both the East and West coasts -- I'm an easy phone call away at any time.

Steps for completing your project

After purchasing the project, send requirements so Rachael can start the project.

Delivery time starts when Rachael receives requirements from you.

Rachael works on your project following the steps below.

Revisions may occur after the delivery date.

Kickoff Meeting With Team

I'll discuss the process of IP warming so everyone understands its importance and steps. I'll also be noting important dates, milestones, staff, and any special requests or circumstances. I'll share examples of successful warming messages.

Reviewing Data

Using your data, I'll provide specific warming list segments and acsending plan. We'll also talk about secure migration of data, if that isn't already determined.

Review the work, release payment, and leave feedback to Rachael.