You will get Nonprofit Google Ads Grant Setup and Management
You will get Nonprofit Google Ads Grant Setup and Management
Project details
Google Ads Grants can be a huge positive for your nonprofit, or it can be managed poorly resulting in lost opportunity and if performance is poor, even loss of your grant from Google. I will review your set-up and analytics for past performance against the goals you have. I will then suggest and once approved, implement changes that will result in improved performance and increased ROI.
There is an additional charge for me to do this in conjunction with someone on your staff, in essence training them.
If you want to continue monthly integration with all other marketing, fundraising, advocacy and volunteer engagement plans, I can continue the management and optimization for a small ongoing monthly fee.
I have done this work for more than 25 nonprofits (the screen grab image of performance is from a client) and have always delivered more funds raised than my fee.
There is an additional charge for me to do this in conjunction with someone on your staff, in essence training them.
If you want to continue monthly integration with all other marketing, fundraising, advocacy and volunteer engagement plans, I can continue the management and optimization for a small ongoing monthly fee.
I have done this work for more than 25 nonprofits (the screen grab image of performance is from a client) and have always delivered more funds raised than my fee.
Search Engines
GoogleWhat's included $250
These options are included with the project scope.
$250
- Delivery Time 30 days
- Account Setup
- Campaign QA
Optional add-ons
You can add these on the next page.
Ongoing Management
+$250About Thomas C
Nonprofit marketing, fundraising, development, program, operations
New York City, United States - 2:19 pm local time
I bring a blend experience as a former for-profit global Fortune 50 marketing executive, start-up entrepreneur CEO, nonprofit ED, CDO, CMO, Programs Director and Executive Director across many different sectors.
Areas of expertise.
Strategic Leadership:
- Capacity-building. Competitive and internal analysis, as well as finding white space for new growth opportunities.
- Strategic vision, mission, objectives, KPIs, long-term planning
- Data-driven program evaluation and development
- Systems, processes, skills alignment (CRM and data management; digital transformation)
- AI and automation
Marketing Strategy:
- Brand Architecture, positioning, visual ID
- Audience Segmentation, personas and message architecture across segments (potential and new donors at all levels, constituents, volunteers, members, attendees, advocates, influencers, policy-makers, media, etc.)
- Full funnel analysis and development
- ROI, KPIs, data and analytics for ongoing measurement, evaluation and improvement
- CRM and Donor Management systems and plans
- Integrated Marketing Plans across all needed channels (SEO, SEM, Social, paid, organic, traditional, events, PR)
- Campaign planning - brand, fundraising, advocacy, acquisition, membership, volunteer and constituent acquisition
- SEO and SEM and Google Ads Grant management (Certified Google Professional)
- Social media from awareness to engagement, advocacy to fundraising via social channels
- CRM, eCommerce, and a full-range MarTech platforms, email platforms like MailChimp, Google Analytics, donor management and data companies. I aligning your implementation with your strategic needs and plans.
- Agency search, review, hiring and even ongoing management.
Most of my freelance work comes from referrals. I get a small % of my work from UpWork and may not hit some of the big UpWork numbers, but you should look deeper than that. You can find Tom Lynch and “Tom Lynch Marketing and Fundraising” (company) on LinkedIn, including references and referrals from former co-workers, employers and those who have hired me freelance.
There is a big difference between someone who tells you they “can” do it and someone who can show you how they “have” done it. Take a look at what I have done.
Donors, volunteers, members and event attendees are more discerning than ever and want to trust (past performance quantified and/or stories told) and know their money and time are making the promised impact (communicating impact against their goals). Foundations and government agencies want to see integrated, detailed results and plans. Constituents are overwhelmed and confused and need to be reached where they are and connected to with messaging that resonates.
I help address these challenges and reach your goals.
My posted rate is firm and already discounted for nonprofits from what I was paid to do this work for profit-generating companies, but I am also very comfortable (and often prefer) a fixed cost for a specific amount of work or deliverables (singular or ongoing). Let me know what works best for you and if the challenge and opportunity are exciting to me, I’ll do my best to fit within your needs.
Previously, my consulting work has led to me taking 1-2 year full-time positions. I am open to that, but believe it best to start with a project or addressing short-term needs on a short-term basis.
Let's talk.
Tom
Steps for completing your project
After purchasing the project, send requirements so Thomas C can start the project.
Delivery time starts when Thomas C receives requirements from you.
Thomas C works on your project following the steps below.
Revisions may occur after the delivery date.
Access to your Google accounts for review
I analyze past performance vs. your stated goals, leading to recommendations...
Recommendations
Following analysis of Google platform and other marketing, formulate suggested changes to strategies (more for advocacy or fundraising, etc., change segments, etc.) and tactics (changes in key words, phrases, landing pages, etc.).