You will get The One-Funnel GTM Product Marketing Strategy
Top Rated

You will get The One-Funnel GTM Product Marketing Strategy
Top Rated
Fast Go-to-Market Strategy
Get a high-level GTM strategy based in clear messaging and creative thinking
- Delivery Time 5 days
- Number of Revisions 1
- Marketing Strategy Report
- Customer Segmentation
5 days
delivery —
Oct 2, 2023
Revisions may occur after this date.
Upwork Payment Protection
Fund the project upfront. Rowan gets paid once you are satisfied with the work.

Project details
This is a different kind of marketing strategy. First of all, this is meant primarily for B2B tech firms with products. Hence, I call it a "product marketing strategy". Note that high-value consulting services can also be packaged and branded as products.
Secondly, it's not an entire marketing program. It's not "try everything". It's actually the opposite - it's try ONE thing. One type of customer, one value proposition, one funnel, one goal - one message. There's a simple reason for this - 98% of marketing plans are too complicated to actually be implemented correctly - or implemented at all. Marketing strategy is easy; implementing it correctly is very hard.
You learn marketing not by failing but by doing one thing right, then building on that success. Hence, The One-Funnel Product Marketing Strategy.
With that said, we'll document every possible type of marketing and product strategy, as we look deep into the value you might bring to the market.
Secondly, it's not an entire marketing program. It's not "try everything". It's actually the opposite - it's try ONE thing. One type of customer, one value proposition, one funnel, one goal - one message. There's a simple reason for this - 98% of marketing plans are too complicated to actually be implemented correctly - or implemented at all. Marketing strategy is easy; implementing it correctly is very hard.
You learn marketing not by failing but by doing one thing right, then building on that success. Hence, The One-Funnel Product Marketing Strategy.
With that said, we'll document every possible type of marketing and product strategy, as we look deep into the value you might bring to the market.
Marketing Strategy Expertise
Social Media Marketing, Search Engine Marketing, Search Engine Optimization, Conversion Rate Optimization, Marketing Automation, Branding, Consultation
$2,000
- Delivery Time 5 days
- Number of Revisions 1
- Marketing Strategy Report
- Customer Segmentation
Optional add-ons
You can add these on the next page.
Fast 2 Days Delivery
+$1,000
37 reviews
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Toby S.
Sep 9, 2022
Sales Demo Script Needed for an IT Tool
Excellent communication, updates, partnership to get the job done with even better results than planned. I'll be hiring Rowan again!
RT
Radhika T.
Aug 31, 2022
CX consultant to help enhance the customer experience for our users
It was a great experience working with Rowan. He helped us to improve customer experience on our landing pages through focused messaging and creating a defined user journey.
I'll highly recommend him and I look forward to working with him again in the future.
I'll highly recommend him and I look forward to working with him again in the future.
SB
Saswata B.
Aug 11, 2022
Blockchain/Crypto Digital Marketing specialist needed for several product lines
Although Rowan started well, he wasn't able to put together a good set of investor slides
SL
Susan L.
Jul 7, 2022
60 minute consultation
When you're faced with a lot of choice it's really hard to narrow down your best option with the one that's going to return the best results. That's what I was looking for in my call with Rowan. I got exactly what I needed—and more than I expected.
I appreciated that Rowan took the time to really understand my business. I feel he had my best interest in mind with the targeted questions he asked and the points he made. That's despite that he thought I might not like the suggestions he put forth. So appreciate that kind of honesty.
I appreciated that Rowan took the time to really understand my business. I feel he had my best interest in mind with the targeted questions he asked and the points he made. That's despite that he thought I might not like the suggestions he put forth. So appreciate that kind of honesty.
MB
Matt B.
May 12, 2022
You will get The Brand Messaging Map, to unify and power your sales and marketing
About Rowan
I help B2B ventures with product, brand, and marketing strategy
I help B2B ventures with product, brand, and marketing strategy
100%
Job Success
Portland, United States
- 11:36 pm local time
If your firm is innovation-driven, sells something complex, and blends tech & industry expertise with an entrepreneurial mindset, then maybe we'd be a good fit. I help with brand messaging, product design, and brand/marketing strategy & execution.
My Brand Messaging Map service helps you articulate your positioning and value propositions; it also ensures all your sales and marketing assets are on point. On the marketing and lead gen side, I co-design a marketing strategy with you and can act as a fractional CMO in its execution.
I specialize in growing B2B SaaS, online platforms, and other software/tech firms, including consultancies and agencies.
If this sounds like a fit for you, I'd love to chat – invite me to interview and grab some time: calendly.com/rowanprice/quick-meeting.
Steps for completing your project
After purchasing the project, send requirements so Rowan can start the project.
Delivery time starts when Rowan receives requirements from you.
Rowan works on your project following the steps below.
Revisions may occur after the delivery date.
Complete the Marketing Strategy Brief
You will get a 45-question marketing strategy breif. This will take one hour to complete. Multiple people may take this.
Complete the Initial Consultation
During the initial consultation, we'll review your work on the brief and review research items that have come out of that process.