You will get website copy that drives results through customer-centric messaging

5.0

You will get website copy that drives results through customer-centric messaging

5.0

Select service tier

  • Delivery Time14 days
  • Number of Words1,200
  • Number of Revisions1
    • Competitor Research
    • About Us Page
14 days delivery — Dec 13, 2022
Revisions may occur after this date.
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Fund the project upfront. Thomas gets paid once you are satisfied with the work.

Project details

I make your website messaging go from 'corporate-centric' to 'customer-centric'. We'll achieve that by diving deep into what your customers actually care about, and write the website around that.

The first thing customers want to know is how you'll solve their problems, not how your platform is the best or how many years you've been in the business. Customer-centric messaging flips the script so that your website is about your customers' needs first, followed by how your company fills that need.

With a customer-centric website, you're going to drive better engagement and generate more leads because your customers will know that they're in the right place. They'll immediately see that you solve their problems, keep reading, then feel compelled to fill out your lead gen form or move onto whatever the next step is in your funnel.
 
Language English
What's included
Service Tiers
Starter
$2,000
Standard
$2,500
Advanced
$3,000
Delivery Time
14 days
10 days
7 days
Number of Words
1200
1200
1500
Number of Revisions
1
2
2
Competitor Research
Audience Research
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About Us Page
FAQ
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Store Page
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Home Page
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Product Page
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Contact Page
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Frequently asked questions

5.0
77 reviews
99% Complete
1% Complete
3 stars
1% Complete
(0)
2 stars
1% Complete
(0)
1 star
1% Complete
(0)
Rating breakdown
Availability
5.0
Deadlines
5.0
Skills
4.9
Cooperation
5.0
Quality
4.9
Communication
5.0

DZ

Dalila Z.
5.00
Nov 28, 2022
Landing page review and recommendations

PM

Peter M.
5.00
Jun 9, 2022
LinkedIn Campaign Rewrite Conversations morphed from a successful project into another project that Tom felt was critical to the overall success of my marketing strategy. The content Tom suggested improved the website message by correcting many flaws originally designed. Working with Tom has proven to a invaluable asset to my team and will be consulted on for future projects.  

PM

Peter M.
5.00
Jun 6, 2022
LinkedIn Campaign Rewrite Tom exceeded my expectations on this project. His expertise and knowledge were prominently displayed in his work product. Professionally, I felt Tom communicated during the entire time, even on the weekends and evenings.  

JF

Joe F.
5.00
Jan 26, 2022
Copywriter - marketing and sales - technology services B2B

JP

Joseph P.
5.00
Nov 30, 2021
B2B content marketer/writer needed Tom did a fantastic job for us and I'd highly recommend him. We ended up using him for multiple B2B writing projects on our website and sales materials. Extremely helpful for us to have crisp writing in all cases and we'll definitely look to use him again.  

About Thomas

Thomas S.
B2B Copywriter and Content Strategist | Fintech, Tech, SaaS, Biotech
100% Job Success
Post Falls, United States - 2:42 pm local time
The biggest marketing challenge for B2B companies is delivering customer-centric messaging. Instead of talking about what their customers want, they talk about themselves.

My job is to flip that script.

With B2B buyers now doing most of their research online, connecting through copy is incredibly important. B2B copy must be relevant to what customers care about the most, show the potential results, and provide a thorough education, all before the first sales call is booked.

I write copy that shows decision-makers a solution to their most pressing needs with relevant, customer-centric messaging that connects clients to your brand and drives business results.

Together, we will:
- Target specific audiences
- Create a narrative that your audience connects with
- Effectively communicate your client’s most pressing business problems
- Show customers how to get to their desired state
- Give results/evidence that helps customers make the right decision
- Create a lasting impact for your business

My experience includes B2B copywriting for Fortune 50 companies Microsoft and CVS Health, along with SMBs, start-ups, and marketing agencies, mostly in the tech, SaaS, and fintech industries. Before copywriting full time, I spent years honing my sales and influence skills selling B2B software to the healthcare and pharmaceutical industries, with Fortune 500 clients that include Bayer, Siemens, Eli Lily, Amgen, Celgene, and others.

My blog on sales and business has been published in HuffPost, Fortune, Forbes, Apple News, Inc, Observer, and The Independent. I'm also a classically trained copywriter through the American Writers and Artists Institute (AWAI), which teaches bulletproof and time-tested methods for writing copy that gets results.

I’m open to any type of writing project that requires customer-centric and results-oriented B2B copy.

Here's what some recent clients are saying:

“I could not have been happier with Tom's outstanding skills — great agility, collaboration, conscientiousness, communication and above all terrific work product.”
- Doug Popovich, Director, Presentations and Visual Storytelling, CVS Health

“Tom helped us tremendously with this last project! We had an exciting start-up with a complex topic who needed a full-blown content overhaul. Many times, we were not even sure what we wanted or needed, but Tom was able to step in and deliver quality content that not only accurately and fully grasped the topic but also was copywritten and edited to quality...He truly saved us during this challenge.”
- Abby Breeden, Content Manager at Get Visible | Digital Marketing Agency

“Tom knew the industry we work in and knows a lot about the business world, including sales. This was a great asset to the type of work we had. He got the work done in a timely manner. In fact, he was so quick that we couldn't catch up on his work for our review. The quality of the work exceeded our expectations. I would recommend Tom to anyone who is looking for a copywriter in the software industry.”
- Sonia Couture, Marketing Manager, Planbox

I'd love to explore how I can help you create customer-centric messaging that delivers impactful results.

Send me a message or invitation if you're interested in working with me. I'm always happy to jump on a quick call.
 

Steps for completing your project

After purchasing the project, send requirements so Thomas can start the project.

Delivery time starts when Thomas receives requirements from you.

Thomas works on your project following the steps below.

Revisions may occur after the delivery date.

Kickoff call

Here we'll discuss your current website, your goals, your customers, and develop a plan for your customer-centric overhaul.

Initial draft delivery

I'll send you your initial website draft and give you the chance to provide any feedback that you might have.

Review the work, release payment, and leave feedback to Thomas.