Sales Copy

There are no specific requirements or licenses needed to become a sales copywriter, but generally, these content writers have a very strong background in both writing and marketing. Whether they started their career in journalism before making the switch to a marketing agency or knew their passion was digital marketing from the start of their career, good copywriters combine a strong command of the English language with a deep understanding of marketing strategy. Therefore, copywriting experience and copywriting skills are a must for the role.

Converting copy is data-driven sales copywriting that’s written with the intention of driving conversions. Conversion copywriters work on landing page copy, sales pages, social media, case studies, product descriptions, email marketing, web copy, or product pages. These marketers use data from A/B tests and SEO research to find the right words to appeal to their target audience and increase their conversion rate.

Copywriters are the professionals tasked with writing sales copy, web page copy, advertising copy, company blogs, jingles, video scripts, or any other content marketing collateral. Generally, copywriters will specialize in an industry or a type of copy. Good copywriters create readable, persuasive copy that moves potential customers along the sales funnel and clearly communicates a company’s value proposition.

Many marketers consider there to be five types of copywriting: direct response, marketing, brand, SEO, and technical. Direct response copywriting is short and urges readers to take action, such as clicking a call-to-action button. Marketing copywriting includes emails and landing pages. Brand copywriting is writing that embodies the brand’s voice and ideals. SEO copywriting is intended to boost search rankings. Finally, technical copywriting encompasses white papers and manuals.