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Surveys FAQs

What is the role of a market researcher?

A market researcher is a professional who uses tools such as interviews, questionnaires, and polls to gather information for the purpose of analyzing opinions and preferences of a particular audience. Those opinions and preferences are then used to help develop marketing strategies designed to influence audiences toward purchasing or recommending products and services.

How much does it cost to conduct a survey?

The cost of conducting a survey can vary significantly based on the type of survey, the number of respondents, the length of the questionnaire, and how responses are retrieved. While a simple survey posted on a social media platform may cost little to nothing, a more robust research undertaking featuring a survey platform, a specialized target list, and post survey analysis could cost as much as $5,000 or more.

What are the best survey tools?

Survey tools should be considered based on three things: price, capability, and ease of use. Perhaps the most affordable survey tool with good functionality is SurveyMonkey. A tool with many advanced features, at a higher price, is Qualtrics. A survey tool that offers the best of both worlds—robust functionality and affordability—is SurveyGizmo.

How do you create a quality survey?

To create a quality survey, start by hiring a resource who has experience in developing effective questionnaires designed to capture the information you need. Next, select a survey tool that offers ease of use and a price that fits your budget. Third, determine who will take your survey, either from a general list or a panel of professional survey takers. Once these things are in place, the outcome and quality of your survey results should easily match your objectives.