Copywriting

Copywriters specialize in creating content that helps to make a sale. This content might be ecommerce product descriptions, social media posts, email marketing funnels, landing pages, website copy, white papers, press releases, sales funnel elements, and other marketing materials.

Some offer naming services, branding help, and slogan creation as well. A copywriter also might work as a marketing strategist, helping you to design entire funnels and marketing plans.

Some copywriters also work as content writers, and they might write blog posts, articles, and other non-sales copy. A copywriter might offer search engine optimization and research too.

Copywriters are experienced in the psychology of selling products and services. They are often subject matter experts in certain fields, which allows them to provide you with high-quality content. They also have the know-how to effectively connect with your audience.

Copywriting takes time to learn, and contracting a copywriter means you’re free to focus on other important elements of running your business. You can benefit from the skill a copywriter has developed from years of practice, and you’ll be saving yourself the time and frustration of trying to learn to do copywriting yourself.

Professional copywriting services can vary in pricing depending on the project, turnaround time, and copywriter’s experience. Professional copywriters with years of experience will usually charge higher rates, and SEO copywriting is also sometimes more expensive because of the additional research and time that goes into the copy.

A large copywriting project could cost hundreds or thousands of dollars, while a single blog or a few product descriptions could cost less than $100. Most writers will include a certain number of revisions with their services to ensure that you’re happy with the final copy.

To become a copywriter, it’s important to study effective copy. There are many blogs and books that can help you to develop your skills. You’ll also need to build a portfolio of samples and then use that portfolio to demonstrate your skills to potential clients.

Copywriters do plenty of research and brainstorming. They may look at your potential customers and your target audience’s pain points, and they might research your competitors’ website copy and FAQs to come up with a unique brand positioning for your business. Copywriters often generate dozens and dozens of ideas and then narrow them down to the best option.

There are no formal qualifications for copywriters, but experience and talent are important. Many writers who have experience in content writing decide to branch out into copywriting, but the skill sets are slightly different.

Copywriting involves psychology and sales skills, which you can learn, but it will take time. Reading and studying effective copy, such as successful email campaigns, can help you to develop your copywriting talents and get your first clients. Using a platform like Upwork makes it easy to find businesses seeking copywriters, meaning you might get your first client sooner.