Get started with ads to win work

Boosted Proposals increase the chance of getting hired by up to 24%1
24%
Availability Badge gets freelancers more job invitations by up to 50%2
50%

Choose the right ad

Boosted Proposals

Increase your chances of getting the jobs you really want by bidding to boost your proposal to the top. Win more and build relationships.

Learn more
Availability Badge

Create your ideal work schedule. Attract interest from clients filtering for the badge in search results.

Learn more
Boosted Profile

Upgrade your profile to increase your chances of getting hired. If you win the bid, you'll receive priority positioning at the top.

Learn more

See what the pros say

“It costs a little more to boost a proposal but the return on investment is worth it.”

Daniel H.

Top Rated Plus
Google Analytics 4 | Google Tag Manager | Google Ads...
95%
$165/hr
40+ jobs

“Boosted Proposals increase my visibility and separates me from my competitors.”

Alvin B.

Top Rated Plus
Creative/Art Director
96%
$35/hr
120+ jobs

“I’m a very competitive person...I use Boosted Proposals all the time.”

Gianluca N.

Top Rated Plus
Design Specialist | Logo Rockstar
98%
$34/hr
900+ jobs

FAQs

Frequently
asked
questions

How do I pay for ads?

Ads are paid with Connects, a virtual token on Upwork that can be purchased in bundles or a custom amount of your choice.  Each Connect costs $0.15 (USD).  Freelancers use Connects to submit proposals and place a bid for ad products including Boosted Proposals, Boosted Profiles and Availability Badge.

See More
See Less
Why do I need to use ads?

You get to decide when you want to use ads.  Ads are not required to submit a proposal.  We offer ads as an optional way to get more visibility, win work you want most, and optimize your workflow to grow your earnings on great projects.

See More
See Less
How do I get started?

It’s easy to get started with low risk. Choose an ad product to help you achieve your goals. Then place a bid to participate in the auction. When you are an auction winner, you stand to benefit by creating awareness among clients, increasing client engagement and winning work you want most.

See benefit table
Hide benefit table
See More
See Less
Where do I place a bid for an ad?

Once you’ve decided on an ad product, it only takes a few simple steps to place a bid and check if you’re an auction winner.  Details are shared in these articles:

See More
See Less

1 Boosted Proposals: Upwork internal data, July-Sept. 2023. 2 Availability Badge: Upwork internal data, July 2023.