Win work with ads

Elevate your profile visibility and land more jobs with our versatile ad products. Whether you're aiming for more invites or sealing the deal on proposals, we've got the tools to boost your success.

Three ways to achieve your work goals

Success stories

Boosted Proposals

I chose to advertise like any business to increase my proposals being read

Read Ted’s success story

Boosted Profile

A well-packaged profile helps me get hired, even without reviews

Read Mariia’s success story

Boosted Proposals

Boosting helps my proposals be seen

Read Stanislav’s success story

Boosted Profile

Clients come to me, saving time from searching for projects

Read Danielle’s success story

Boosted Profile

I invest to get client interest and win contracts

Read Oleksandr’s success story

Boosted Proposal Success Story

I chose to advertise like any business to increase my proposals being read

Ted G.

Top Rated Plus

Google Ads PPC, Shopping/Performance Max, Merchant Center, Shopify

Ted Giraitis-Quaye supplements his freelance business on Upwork, primarily managing campaigns on Google Ads along with other consulting projects.  He has several years of experience winning work on Upwork, specifically utilizing Boosted Proposals to get his proposals seen by clients.

When he first learned about Boosted Proposal in a notification in the dashboard, he understood the potential of an ad that showcased his proposal at the top.  The option to bid additional Connects to boost his proposals is an investment that has delivered results.  In his experience, he gets more client invites and messages when he invests more Connects to win a project.

“Boosted Proposals help me a lot. I see there’s a direct correlation between how many Connects I put out and how many jobs I apply to that I’m not invited to, to how many [clients] message me that day or within 30 hours.” 

He sets aside an advertising budget for boosting his proposal to increase the chance that his proposal will be read.  Growing a successful business on Upwork affords him an ability to purchase more Connects for an ads budget. 

“Boosted Proposals [is] advertising like any business would.  You can just have some type of ad budget for boosted stuff.  I'm out bidding people a lot of times. If there are already people bidding pretty high.  I’ll go one higher than their bid. 

I’d use 100 Connects every four days or so…And I’m comfortable using that much because I apply to jobs and around that every like four days. If I'm applying a lot, I'll spend that much which is like nothing for how targeted and direct it is. So I would just say have a budget and try to use that entire budget applying to stuff would be the biggest thing.” 

Ted is able to be competitive for jobs that he wants most.  Once he makes a decision to use Boosted Proposals, he calculates his bid amount to boost his proposal based on the project and rate.  He is not deterred if bidding is high. A key to Ted’s success is using an advertising budget to boost his proposal and invest more Connects to be among the high bidders to stand out among the competition.

Boosted Profile Success Story

A well-packaged profile helps me get hired, even without reviews

Mariia K.

Top Rated Plus

Legal and Advisory services/Corporate Law/Data protection/LLM, MBA

Mariia started using Upwork in October 2023 as a graphic designer specializing in brand identity creation. Her friends who use Upwork recommended it to her, as she was looking for remote work opportunities. 

She learned about Boosted Profile from watching videos and reading articles on the Upwork community, and started using it immediately after joining the platform.

“I began using Boosted Profile almost immediately after registering. After watching various videos and reading articles on the Upwork community, I realized it was definitely worth trying. 

She keeps Boosted Profile top of mind as an option to drive client engagement.   Boosted Profile helped her get hired with increased visibility when she didn’t have any reviews.  As she started using Boosted Profile, she noticed an increase in profile views, clicks, and client inquiries.  This is how she expected Boosted Profile would help her expand her work experience

“For newcomers, it's a fantastic opportunity to increase profile visibility to clients. I noticed that by having a well-packaged profile, a professional portfolio, and clearly showcasing how to solve a client's problem, the likelihood of getting hired increases, even without reviews.” 

“When I actively used it, I secured several [projects], one of which was through boosting, and it happens to be my most lucrative and longest project to date.

The decision of when to boost her profile and how much to spend on it usually depends on her schedule and workload. Mariia capitalized on using Boosted Profile to build her experience taking on lucrative projects. 

Boosted Proposal Success Story

Boosting helps my proposals be seen

Stanislav S.

Top Rated Plus

Video Editor | Creative Director | AI Content - Video/Graphics/Text

Stanislav (Stan) Slavev is a long time user of Upwork, even before it was Upwork! He first started using Elance 10 years ago doing content creation and entrepreneurial work, including producing creative assets, videos and websites.  In his decade on the platform, Stan has used almost every feature and add-on that Upwork offers. His mindset to explore and test new ways to be more effective and be shown to the client motivated him to use Boosted Proposals as soon as it became available.

"The thing with me is, if the platform gives me any way to perform better, to be more presentable to the client, or give me any leverage, I would consider using it.”

He doesn’t want to miss an opportunity to connect with clients. When his Boosted Proposal appears at the top, he has the reassurance that clients are more likely to see it.

“It’s a consistent promise that a majority of my proposals would at least be seen.”

Using Boosted Proposals is a strategic move for Stan, and he does everything in his power to be visible by clients. The decision to boost his proposal is one of many areas where he invests, including custom videos, in an effort to make his proposal stand out.

“It’s very valuable that Upwork connects you with actual clients.  It’s a reason that I started [using Upwork] and why I’ve always stuck with it. Specifically with Boosted Proposals, the leverage is a guarantee that I will get in front of clients. It gives me the power to decide if I want this leverage or not.

“I spend a lot of time writing the proposals and preparing them. I make custom videos telling clients how I see myself working with them…I make sure that even if there are already 10-15 proposals, I know mine would stand out.”

He’s seen that winning more projects helped build a reputation for the quality of his work. Boosting his proposals has contributed to his 100% Job Success Rate over the past year.  This makes it a clear business decision to boost his proposal to use this advantage to reach clients.

 "I've definitely seen progress [with Boosted Proposals… I have leverage, close to guarantee, that I can reach clients. I consider it a business decision that I make that I use this leverage."

Ads is a big part of Stan’s experience on Upwork, and he is able to connect with and form a partnership with unique clients and work on unique projects.

Boosted Profile Success Story

Clients come to me, saving time from searching for projects

Danielle H.

Top Rated Plus

Developmental Editing, Ghost Writing and Content Writing Specialist

Danielle is a preschool teacher from New Jersey who takes on a range of writing projects, from ghostwriting romance novellas to writing and formatting cover letters.  

She realized that it took a lot of time to search for jobs on the platform.  With Boosted Profile, she saves time from reaching more clients without having to identify individual projects and submit proposals for each project. Danielle started boosting her profile just a couple of months ago, and has already seen a huge difference.

“It was beneficial to advertise and boost because people just started coming to us. It streamlined the process.  Ever since we started doing [advertisements], we're getting a lot more invites to jobs. It’s just sort of skyrocketing.  I wasn’t getting any invites before, maybe one every couple of days. Now, it’s like three or four a day. A majority of people just come to me on a daily basis.”

“It’s a good way to filter what I’m looking for in the moment versus having random jobs come my way. I’m more in control.”

Danielle is enjoying success with a streamlined process to get client invites for jobs that she is interested in. Staying in control is a huge benefit for talent like Danielle, and boosting her profile contributed to her 98% Success Rate on the platform.  In her first 1.5 years on Upwork, Danielle has already become Top Rated Plus.  

Boosted Profile Success Story

I invest to get client interest and win contracts

Oleksandr V.

Top Rated Plus

Legal and Advisory services/Corporate Law/Data protection/LLM, MBA

Oleksandr started using Upwork because of the flexibility it gives him to work remotely and organize his schedule on his terms. As a legal advisor, he has excelled at completing multiple jobs at once ranging from data protection to corporate and tax matters. 

He likes the option to boost your profile above others to the top of the list. The Connects that he invests in Boosted Profile prompts more clients to reach out to him by increasing his visibility on the platform.  He is investing a part of the profit from Upwork back into ads.

"I can see that the interest in my profile is much higher when the profile is boosted.  I see every day that somebody is clicking on my profile and that people are contacting me. When my profile is [not boosted], I see that the number of visitors to my page is less and my chance to get more proposals and more contracts is less."

Oleksandr can comfortably choose to use ad products such as Boosted Profile by setting aside a monthly budget to win more work.  He sees the success from boosting his profile every day in his experience as a freelancer on the platform.

"I'm deciding to put more money into Upwork and to boost my profile to get these clients.  I’m spending around $1,000 a month just for boosting my profile, proposals, and projects…I’m investing this money into Upwork.”

Oleksandr has done some experimentation and testing with Boosted Profile and other ads products such as Boosted Proposals.  He spent one month with Boosted Proposals and a few weeks without Boosted Proposals.  The difference was noticeable when he chose to use ad products Boosted Profile and Boosted Proposals compared to when he didn’t. 

“I felt the difference because clients are checking the top of the list…You are always checking the top of the list. I got more responses, I got more views, and people are reviewing my profile and my proposals more often.”

While boosting your profile is a financial investment, Oleksandr believes it’s worth it.

Frequently
asked
questions

How do I pay for ads?

Ads are paid with Connects, a virtual token on Upwork that can be purchased in bundles or a custom amount of your choice.  Each Connect costs $0.15 (USD).  Freelancers use Connects to submit proposals and place a bid for ad products including Boosted Proposals, Boosted Profiles and Availability Badge.

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Why do I need to use ads?

You get to decide when you want to use ads.  Ads are not required to submit a proposal.  We offer ads as an optional way to get more visibility, win work you want most, and optimize your workflow to grow your earnings on great projects.

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How do I get started?

It’s easy to get started with low risk. Choose an ad product to help you achieve your goals. Then place a bid to participate in the auction. When you are an auction winner, you stand to benefit by creating awareness among clients, increasing client engagement and winning work you want most.

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Where do I place a bid for an ad?

Once you’ve decided on an ad product, it only takes a few simple steps to place a bid and check if you’re an auction winner.  Details are shared in these articles:

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1 Boosted Profile: Upwork internal data, Oct-Nov 2023.

2 Availability Badge, Upwork internal data, July 2023

3 Boosted Proposals, Upwork internal data, Aug-Dec 2023.

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